Acoustic Data hires Aspectus to drive brand growth
London, UK, 19 April – Acoustic Data, a leader in wireless well technology, has selected Aspectus Group to support its next phase of significant growth. Aspectus will commence with a three-month project to boost the Acoustic Data brand globally following the company’s recent closure of an USD $8m investment.
Founded in 2012, Acoustic Data has seen growing demand for its proprietary wireless downhole pressure and temperature gauge technology, the SonicGauge™ System. The funding enables the company to capitalise on the opportunity by scaling its sales and operations efforts, which includes engaging a communications agency for the first time.
Jesse Tolley, Chief Marketing Officer at Acoustic Data said: “The investment is a key milestone for our team and a significant endorsement of our company’s growth potential. To fully realise our ambitions, we needed a partner that truly understood the oil field services sector. Aspectus has specialist expertise, but also a track record of creating awareness of next-generation, innovative technologies in the industry. We knew that by collaborating with their team, we could immediately hit the ground running.”
Laura Iley, Head of Energy, Oil and Gas, at Aspectus Group, said: “In the oil and gas sector, we’ve helped many companies weather turbulent times and, as a result, strengthen their proposition. With the oil price recovering and competition increasing, this is an excellent time to invest in communications. Acoustic Data is ready to shift into a higher gear and our project will deliver a hard-hitting campaign to really get them noticed.”
In the initial project, Aspectus will deliver content strategy and media services. It will lead the project from its UK offices in London and Aberdeen, leveraging its global media connections to expand the campaign internationally.
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About Aspectus Group
Aspectus Group, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com.
