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  •

    Will AI replace public relations? What business leaders need to know
    10.23.24

  • A perfect partnership: My love affair with AI
    05.16.24

  • Building from the inside out: how company culture shapes B2B branding
    02.20.25

  • Middle East family offices are thriving – here’s how service providers can stay ahead
    02.20.25

  • How data-driven PR could democratize Big data
    02.20.25

  • “You Can’t Handle the Truth!”: Why Traditional Journalism Matters in the Digital Era 
    02.19.25

  • How to market to CIOs in 2025
    02.13.25

  • 3 Lessons from My First Three Months as a PR and Marketing apprentice
    02.13.25

  • Communications is key to capitalizing on trade finance opportunity as Trump tariffs loom 
    02.11.25

  • Marketing lessons from Guinness: what B2B brands can learn
    01.31.25

  • PPC for B2B: Lessons from 2024, Plans for 2025
    01.30.25

  • Snake Charm: Leveraging the Snake’s Finer Characteristics in PR and Communications
    01.27.25

  • The Perfect Storm: Mastering PR for AI, Big Data & IoT Advancements
    01.22.25

  • Rising government bond yields present stellar comms opportunity
    01.22.25

  • How “considered creativity” can win battles with audiences and approvers
    01.21.25

  • The Aspectus Academy 2025 applications
    01.20.25

  • PR and marketing for Bett 2025 – your complete guide
    01.15.25

  • To speak or not to speak: the art of opinion timing
    01.14.25

  • B2B Digital Marketing Trends to Watch in 2025
    01.08.25

  • Financial News journalist joins Aspectus Capital Markets as content strategy director
    01.07.25

  • Beyond the exchange: strategic comms will distinguish leaders from laggards as data-strategies dominate
    01.07.25

  • Communicating B2B ESG in the Middle East
    12.18.24

  • Communicating ESG in APAC
    12.05.24

  • Top Tips for Crypto Communications
    12.03.24

  • Communicating ESG in the UK
    11.27.24

  • ChatGPT turns two: why asset managers shouldn’t put all their eggs in the AI basket
    11.27.24

  • Is Your Website ESG-Proof? Why Carbon-Conscious Web Design Matters
    11.26.24

  • Communicating ESG in Financial Services & Capital Markets
    11.20.24

  • Was Private Equity’s Successful Lobby for Gentler Tax Hikes a Masterclass in PR?
    11.19.24

  • 3 mistakes to avoid during Singapore’s event season
    11.14.24

  • Communicating ESG in B2B tech: what professionals really think
    11.13.24

  • Why B2B Brands in Complex Sectors Should Invest in YouTube Ads
    11.12.24

  • Communicating ESG in B2B Energy: what professionals really think
    11.06.24

  • Top 5 LinkedIn Ad Products for B2B Marketing Success in 2024
    10.30.24

  • How to capture the attention you don’t deserve: rethinking B2B marketing for complex industries
    10.10.24

  • Singapore Fintech Festival: How to thrive, not just survive
    10.09.24

  • How to modernise your telecom marketing strategy for success
    09.26.24

  • What Telecoms Can Learn from the Oasis Reunion PR Fallout
    09.20.24

  • Tech Week Singapore 2024: 6 tips for event success
    09.17.24

  • What Do Clients Want from Their Marketing Agency in 2024?
    09.11.24

  • How to grow your business in Asia
    09.10.24

  • Scotland’s energy future under a Labour government
    09.05.24

  • Marketing Cybersecurity Solutions: Top 5 Strategies for 2024
    08.28.24

  • Best Cybersecurity Awards for 2025: Entry Deadlines & Tips
    08.20.24

  • From Memes to Money: How Gen Z is Redefining Marketing
    08.07.24

  • Communicating ESG: What do marketeers really think?
    07.31.24

  • Rebranding regrets: a deep dive of Abrdn and why it absltly bombed
    07.30.24

  • Cutting through a crowded room: The power of thought leadership in the Middle East
    07.25.24

  • Whitepaper – Marketing ESG in 2024: Risks, Rewards & Riddles
    07.23.24

  • Bringing Data to Life
    07.11.24

  • The importance of crisis communications in a general election
    07.03.24

  • Six key takeaways from EBAday 2024
    07.03.24

  • “But Does it Apply to B2B?” Assessing B2C marketing approaches in a B2B world
    06.12.24

  • How to write a research report
    06.05.24

  • Webinar Replay – Marcoms in Asia: What Businesses Need to Know Now
    06.04.24

  • Aspectus Group expands into Middle East with Dubai office opening
    06.04.24

  • What global markets can learn from Asia’s unique ESG approach
    05.29.24

  • Webinar – Marcoms in Asia: What Businesses Need to Know Now
    05.15.24

  • Aspectus: Celebrating our success as 2024’s B2B PR Agency of the Year and a top workplace
    05.14.24

  • Money20/20 Bangkok: should you attend next year?
    05.10.24

  • How strategic communications can take the UAE’s fintech fever to new heights
    05.03.24

  • Four key considerations for capturing asset managers’ attention at TSAM
    04.30.24

  • The Monzo Effect: How a fintech became a verb for Gen Z
    04.25.24

  • 21 E-E-A-T Strategies To Supercharge Your SEO And Boost Brand Trust
    03.28.24

  • Communication and compliance: how regtechs can stand out in a growing market
    03.18.24

  • IWD: celebrating a few of many
    03.07.24

  • The art of strategic focus in marketing: what we can learn from Freddie Mercury
    02.28.24

  • Everything You Need to Know About Google Consent Mode v2
    02.27.24

  • More realistic targets and clear, consistent comms are the only route out of greenwashing
    02.22.24

  • Top technology awards to enter in 2024
    02.20.24

  • A confident continent: Asian Marcom Professionals buoyant on growth and omnichannel evolution
    02.01.24

  • Whitepaper – Marcom in Asia: A confident continent
    01.31.24

  • Around the world in 80 seconds: navigating cultural differences in a global agency
    01.29.24

  • Rolling out the red carpet: a comprehensive list of the best B2B energy awards to enter in 2024
    01.22.24

  • ROI of PR: Tracking strategic communications to business success
    01.12.24

  • Executive communications & an investment bank’s CEO side hustle
    12.20.23
  • Kirsten Scott, head of Professional Services

    Aspectus appoints professional services lead
    12.11.23

  • Don’t let the data drown out your voice of reason: the subtle balance of art and science in marketing strategy
    12.08.23

  • Internal threat data: your key to cybersecurity media success
    11.07.23

  • Always-on: your protection against the triple forget threat
    10.26.23

  • Hold that thought – why marketers need to stop having so many new ideas
    10.17.23

  • Aspectus celebrates stellar growth
    09.26.23

  • How to write a B2B website brief
    09.26.23

  • How professional services firms can edge out the competition this Q4 by refreshing communications strategies
    09.22.23
  • Christie's employees walk into the auction rooms with the main sign from the Lehman Brothers office collection during a photo call at Christie's in west London, before it goes under the hammer on September 29.

    Lehman Brothers 15 years on: why communication is king
    09.15.23

  • Measuring What Matters: Missteps in Marketing Reporting (and how to fix them)
    09.05.23

  • Webinar – ESG Communications in South East Asia
    07.28.23

  • Unlocking the Power of GA4: Harnessing Events and Custom Reports for Data-driven Insights
    07.20.23

  • When green bonds turn brown: Thames Water kicks up a stink
    07.13.23

  • Mastering B2B SaaS marketing: choosing channels and media for optimal success
    07.11.23

  • The $4trn question: why it pays to invest in your brand assets
    07.05.23

  • Why the time to ignite tech communications in Singapore is now
    07.04.23

  • 5 reasons why podcasts are a powerful add to your content strategy
    07.04.23

  • Selling brand investment to the Board: a guide for marketing managers
    06.28.23
  • Woman with Augmented Reality headset

    5 ways to future proof your marketing communications strategy in Asia
    06.26.23

  • Step up your SaaS marketing game: top tips for knowing your audience
    06.14.23

  • 3 top tips for developing an effective technology event communications plan
    05.19.23

  • Why we care more about bad news… and how spokespeople can cut through
    05.19.23

  • Breaking Fast and Breaking Barriers: A Guide to Celebrating Ramadan in the Workplace
    05.17.23

  • Poor comms strategy? You’re fired: how the candidates should have played their cards in this year’s ‘The Apprentice’
    05.11.23

  • The democratisation of the internet: how Web3.0 can correct the mistakes of Web2.0
    05.10.23

  • Unleashing The Potential of Onshore Wind: Insights from the UK’s first onshore wind conference
    05.10.23

  • Why a PR and marketing career is just like a half marathon
    05.10.23
  • CCTV camera

    GDPR: 5 years of Compliance and Impact
    05.09.23
  • Woman walking through office with laptop

    The Pursuit of Excellence
    05.03.23

  • Insight unleashed: rediscovering the real magic behind the buzzword and harnessing its value in a data-driven world
    04.25.23

  • There is no magic formula in marketing, but we think we have cracked the code 
    04.18.23

  • Whitepaper – ESG comms: threading the needle
    03.28.23

  • Singapore: Asia’s Silicon Valley
    03.16.23

  • The nuclear-sized hole at the heart of the green hydrogen vision
    03.15.23

  • A PR Playbook for B2B Techs Expanding into the US
    03.14.23

  • From the Tiger’s Unrest to the Rabbit’s Respite: How 2023 Promises Calm and Confidence in Capital Markets
    03.09.23

  • Singapore: Switzerland’s secret admirer
    03.06.23

  • Spotlight on: Singapore and the Energy Transition
    03.01.23

  • From the Government’s big mini-budget to Labour’s big lead
    02.26.23

  • 5 tips to break into broadcast across Asia-Pacific
    02.22.23

  • 3 Key learnings from 3 months in PR
    02.21.23

  • The blue economy: don’t fall into the buzzword trap at this year’s Subsea Expo
    02.13.23

  • Can we bridge the divide between local communities and onshore wind developers?
    02.08.23

  • DFS: Less about sofas and more about smart grids
    02.06.23

  • 3 reasons why an apprenticeship is the perfect steppingstone for a career in PR and digital marketing
    02.03.23

  • Emerging trends for 2023 in the B2B marketing space (insights from the B2B Marketing Expo)
    01.30.23

  • ESG communications: don’t try and keep up with the Joneses… but do keep an eye on them
    01.04.23

  • Clarity is key: when advertising campaigns go wrong
    12.16.22

  • The future of B2B social media marketing: an insight into Elon Musk’s chaotic Twitter takeover
    12.15.22

  • IoT PR: there’s still plenty of room on the IoT bandwagon
    12.14.22

  • Will Singapore be the New Hub for Green Finance?
    12.12.22

  • It’s not just France v England on the pitch we should be looking at this weekend
    12.08.22

  • Advice from an Apprentice – it’s tough, but you’re tougher
    12.07.22

  • How to write a brief for a brand and marketing agency
    12.06.22

  • Musings on mussels; and a sea of possibility
    11.30.22

  • Four chancellors and a funeral: navigating communications and the media
    10.26.22

  • The lesson in sustainability communications that banks must learn from Icarus
    10.25.22

  • “And the award goes to” … Why B2B awards should be a key component of your marketing plan
    10.18.22

  • Four energy communications constants in a world of climate chaos
    10.12.22

  • What those with a PR and marketing career learn from dating apps
    10.06.22

  • From the Government’s big mini-budget to Labour’s big lead: A defining week for UK politics and public affairs – Part 2
    10.04.22

  • From the Government’s big mini-budget to Labour’s big lead: A defining week for UK politics and public affairs – part 1
    10.03.22

  • GA4 migration: planning a smooth transition
    09.26.22

  • Let’s ‘BeReal’ about how to build brand awareness and attract talent
    09.22.22
  • Image of a microphone

    Media training: How do the Tory leadership election candidates stack up
    09.02.22

  • Cooling cities: regrowing our urban green spaces
    08.17.22

  • ESG comms: sincerity can silence sceptics
    08.01.22

  • Can Aberdeen become the Net Zero Capital of Europe?
    07.22.22

  • How can we bridge the gap until the energy transition?
    07.14.22

  • A guide to integrated PR and marketing for edtech companies
    07.13.22

  • How to grow your SaaS business
    06.15.22

  • We need to change our relationship with energy 
    06.14.22

  • Why is media relations important? Lessons from Covid-19 and beyond
    06.01.22

  • Electric Vehicles: A look forward on growth in 2022
    05.25.22

  • Why LME’s publicity pain reinforces the need for humble comms
    05.23.22

  • Knowing your ABCs – navigating the ESG world
    05.17.22

  • Why a magic catherine wheel is responsible for our ongoing success
    05.13.22

  • Can Aberdeen really transition from oil and gas?
    05.12.22

  • Yin and Yang – Digital Marketing and PR: An Integrated Approach for Success
    05.10.22

  • CEO PR: Celebrity Executive Officer or Chief Executive Officer?
    04.28.22

  • Technology awards: a comprehensive list of the best to enter
    04.27.22

  • Paris in the Spring: Ensuring business blossoms at TradeTech Europe
    04.25.22

  • Why proactive reputation management is pivotal for hedge funds
    04.21.22

  • Energy efficiency: the forgotten friend in the decarbonisation debate
    04.08.22

  • Fintech PR: the five lessons learnt during my first three months
    03.30.22

  • What International Women’s Day means to us
    03.11.22

  • Tips for how to ace an interview
    03.10.22
  • Football Stadium

    To PR or not to PR: that is no longer a question in modern football
    03.01.22
  • Shoreditch High Street sign

    Is fintech still “stuck in Shoreditch”? … (and the role of fintech marketing in growth)
    02.25.22

  • Losing your head in 2022: the latest CMS trend
    02.22.22

  • You’ve got InMail: an update on LinkedIn’s changes to native sponsored messaging
    02.11.22

  • Changes at the pump: The EV mindset
    02.10.22

  • Why you don’t need a degree to have a career in comms
    02.09.22

  • Top-down regulation will undermine public support for green energy
    01.13.22

  • Aspectus hires PAM Insight editor to expand wealth management communications service
    01.12.22

  • The balancing mechanism: What is it and why is it so expensive?
    12.08.21

  • Comms without strategy: an expensive stroll to nowhere
    11.16.21

  • Helping clients compete with considered creativity
    11.16.21

  • Press preparation: fluster free media interviews
    11.16.21

  • Traditional is top but integrated is better
    11.16.21

  • We won’t ask you to make the news to be in the news
    11.16.21

  • The thrill of cartoons
    11.16.21
  • Solar panels

    Net-Zero by 2070: How is India decarbonising its energy production?
    11.15.21

  • Info for teachers: The Aspectus Academy and our talks, workshops and career days
    11.10.21

  • Getting off the ground: the initial hurdles as an EdTech startup and how to overcome them
    11.09.21

  • Why the uncertain future of Euro-denominated swaps is a goldmine for comms
    11.02.21
  • Cake

    Can’t stand the heat? Get out the kitchen: can finance executives mirror as pro bakers?
    10.26.21
  • Heat pump

    Selling net zero: Is that enough?
    10.20.21

  • Smarter, not more: Demand side response and the winter crunch
    09.08.21

  • Generation Greenwashing: the shaming of hollow ESG policies
    09.02.21

  • The Power of the List: why listicles are invaluable tools in a PR strategy
    08.24.21

  • Transactions or data: Can LSEG have their cake and eat it?
    08.18.21

  • ESG: Balancing E, S & G factors for a truly just transition
    08.12.21

  • Once more with feeling: why has the IPCC Sixth Assessment report resonated more deeply this time?
    08.11.21

  • Overbond selects Aspectus for European PR
    08.10.21

  • The Aspectus Academy: everything you need to know
    08.02.21
  • Insurtech

    3 critical lessons for marketing to insurance leaders
    08.02.21

  • The Aspectus Academy: webinar
    07.05.21

  • It’s hotting up: The race to decarbonise heat
    07.05.21

  • A pandemic-induced acceleration for impact investing – and why Communications is crucial
    06.22.21
  • Andy Haldane

    Andy Haldane became the media darling of economics, the Bank of England must continue his legacy
    06.22.21

  • Aspectus wins six new tech clients
    06.16.21

  • The Energy Transition: A Coming-of-Age Story
    05.24.21

  • The game is on!
    05.20.21

  • The growing importance of user experience in search engine optimisation (SEO)
    05.19.21

  • Greenwashing: distinguishing between the cynical and the naïve
    05.19.21

  • Fund managers – investors need to hear from YOU!
    05.19.21

  • Mental Health is complex – but time can do wonders
    05.13.21

  • Have we reached Peak Survey? No – but the bad ones abound.
    05.13.21

  • 6 Reasons Your PR Plan isn’t Working
    05.01.21

  • Aspectus elevates two senior team members to joint MD
    04.29.21

  • Lessons from abrdn – the tricky business of rebranding
    04.27.21
  • virtual-conferences

    Appearances are often deceiving: being creative about supporting virtual conferences
    04.27.21

  • The rising technology stars taking the world by storm
    04.07.21

  • How PR can help VC’s raise funding
    03.12.21
  • Image of Piers Morgan

    ITV and Piers Morgan: nobody is bigger than the brand
    03.10.21

  • When the fun stops, GameStop
    03.03.21

  • How to pitch to tech journalists in 2021
    03.02.21

  • #20from2020: reflecting on the highlights of the year
    02.25.21

  • Social media for tech companies: What to share and when
    02.24.21

  • Why capital markets startups should channel a bit of GameStop in their PR
    02.17.21

  • The Aspectus Bookshelf: Impact by Sir Ronald Cohen
    02.11.21

  • Aspectus appoints Edelman alumni Astrid Dickinson to lead expansion into industrials
    01.11.21

  • Why scale-ups shouldn’t aim for national media coverage
    01.06.21

  • Tim’s top five interview gaffes of 2020
    01.04.21

  • Why the ghost of a storytelling past is at the heart of BBC investment banking thriller
    12.16.20

  • Why HR tech companies should consider newsjacking as part of their PR plan
    11.27.20

  • Top edtech trends for 2021
    11.18.20

  • Why financial institutions should be engaging a different count this week
    11.06.20

  • Aspectus creates new role to add firepower to its strategic services and rigour to its client service
    11.06.20

  • Your next job doesn’t have to be in cyber
    10.13.20

  • Bad news done badly ft. Shell and Arsenal FC
    10.08.20

  • The future of the grid: Is COVID-19 a crystal ball?
    08.25.20

  • Judging the time to strike: newsjacking for maximum impact
    08.13.20

  • There’s an app for that: the essential PR toolkit
    08.12.20

  • Mining for ESG data – the new gold of the financial information industry?
    08.04.20

  • What is integrated marketing communications?
    07.30.20

  • How to market a product with no competition
    07.20.20

  • The femtech revolution: women first, finally
    07.13.20

  • Social distancing hobbies – FS team edition
    06.16.20

  • How – and how not – to handle a brand reputational crisis
    06.11.20

  • Effective thought leadership: what makes a good report?
    06.10.20

  • Avoiding herd communication: How impact investing companies can stand out in an increasingly busy market
    05.21.20

  • How to market your business during COVID-19: six actionable tips
    05.18.20

  • Social distancing hobbies – energy team edition
    05.14.20

  • Fund managers: now is the time to make your voices heard!
    05.11.20

  • Starting my first PR job (remotely) during COVID-19
    05.04.20

  • A moment of truth: How a crisis reveals your true company culture
    05.01.20

  • COVID-19: the ups and downs of life as a virtual media trainer
    04.30.20

  • Aspectus Group launches Capital Markets division as earnings hit £1 million
    04.29.20

  • The US team’s guide to sparking joy in quarantine
    04.22.20

  • Webinar: Positive positioning – marketing your business during COVID-19 and beyond
    04.17.20

  • Social distancing hobbies: tech team edition
    04.07.20

  • Reaching its peak: Energy storage’s potential
    03.16.20

  • Aspectus appoints Melissa Jones as Integration Account Manager in Technology Practice
    03.10.20

  • How businesses can create their own podcasts – part 3
    02.17.20

  • Mind the measurement gap: stating the case for PR measurement & reporting
    02.11.20

  • The best business podcasts: telling engaging stories (while also making commutes bearable) – part 2
    02.10.20

  • The best tech podcasts: telling engaging stories (while also making commutes bearable) – part 1
    02.03.20

  • Zuckerberg’s new year’s resolutions, circa 2020
    01.17.20

  • How an ace AR (augmented reality) application earned ASOS attention
    01.16.20

  • What having a ‘gong bath’ taught me about communicating
    01.13.20

  • The right horse, the wrong jockey: why Facebook’s Libra has a PR problem
    11.19.19

  • Storytelling for impact: four key lessons in impact investing comms
    11.18.19

  • Why the oil and gas industry might be facing its Kodak moment
    10.09.19

  • Surprising similarities between Hamilton and PR
    10.03.19

  • Aberdeen: so much more than oil and gas
    09.02.19

  • Intern’s Guide: How to Take a Brief
    08.23.19

  • Intern’s Guide: How to Write a Blog Post
    08.23.19

  • Fuelling the future: EVs
    07.23.19

  • No more FOMO: the magic of missing out
    06.18.19

  • Under the Influence: How much power do social influencers actually have?
    05.09.19

  • Further growth for global communications agency in Aberdeen
    04.02.19

  • Are you a polyglot? The benefits of international PR and marketing
    03.18.19

  • The energy transition – how ready is the oil and gas sector?
    02.16.19

  • BackOffice Associates appoints Aspectus as its UK and EMEA agency
    11.08.18

  • Aspectus appoints Claire Wych as energy practice expands
    07.24.18

  • How to impress an Evening Standard journalist
    06.21.18

  • OpenGamma appoints Aspectus to run its UK communications
    06.14.18

  • Light at the end of the oil barrel perhaps?
    05.30.18

  • PR – know what you want to achieve
    04.30.18

  • Aspectus Group’s energy earnings hit £1m mark on anniversary of Aberdeen launch
    04.25.18

  • Acoustic Data hires Aspectus to drive brand growth
    04.19.18

  • Impact investing: tackling the doom and gloom!
    04.19.18

  • Did no one tell the London Stock Exchange that digital life would be this way?
    04.13.18

  • A focus on wellness
    02.28.18

  • The future of mobile marketing
    02.13.18

  • PennWell chooses Aspectus for inaugural Electrify Europe event
    12.13.17

  • Aspectus promotes Tim Focas to capital markets lead
    11.21.17

  • Regtech innovator Meritsoft appoints Aspectus to run its global communications
    11.03.17

  • The rise of influencer marketing
    08.30.17

  • breatheHR appoints Aspectus as its UK communications agency
    06.27.17

  • InnoEnergy retains Aspectus to drive engagement across Europe for third year running
    06.22.17

  • ZoneFox appoints Aspectus as its UK communications agency
    04.10.17

  • Five ways to make a name in blockchain
    01.25.17

  • Aspectus appoints Annabel Rivero to financial services team
    01.17.17

  • Emerald Life selects Aspectus for integrated communications
    01.10.17

  • Aspectus and Fidessa celebrate eight year PR partnership anniversary
    12.13.16

  • Aspectus offers communications support to Swiss Finance Startups (SFS) members at preferential rates
    12.06.16

  • The lunch remains the same: The enduring importance of the journalist lunch
    11.23.16

  • EuroFinance selects Aspectus to run the media relations for European treasury event
    10.05.16

  • Aspectus appoints new head of energy, oil and gas
    08.30.16

  • Ayming appoints Aspectus to support business expansion
    07.15.16

  • Cavendish Asset Management selects Aspectus to run external communications
    03.20.16

  • Aspectus opens Aberdeen office
    03.09.16

  • Europe’s fastest-growing online stock broker, DEGIRO, selects Aspectus
    12.10.15

  • The seven ages of business marketing: From startup to exit
    10.27.15

  • Aspectus unveils new approach for driving engagement through communications
    06.16.15

  • Aspectus wins SABRE Award for work with ITG
    05.20.15

  • Aspectus PR to manage PR for Sustainability Live
    02.17.14

  • Aspectus adds Institute of Engineering and Technology to growing list of Event PR Clients
    10.15.13

  • Aspectus PR appointed for new biometrics brief
    08.14.13

  • Aspectus PR launches Big Issue Invest Corporate Social Venture Challenge
    05.07.13

  • Sherborne Sensors selects Aspectus PR for international public relations campaign
    08.16.10

  • Aspectus PR wins Fidessa group account
    05.14.09

  • Aspectus Appointed for launch of Glenigan Business Market Intelligence
    10.27.08