Whitepaper – Marketing ESG in 2024: Risks, Rewards & Riddles
Our latest ESG report examines the current communications landscape and the extent to which ESG factors are considered a strategic priority – both for communications and wider business plans.
In March 2024, we surveyed senior marketing decision makers working within the financial services, energy and technology sectors across the US, UK, Middle East and APAC.
The report examines the practical – and strategic – considerations for effectively communicating ESG efforts, alongside the more conceptual challenges with the specific ESG term and its direction for the future.
Download our whitepaper and gain insights into:
- How far ESG considerations have been embedded into communications and wider business strategies
- Whether the term “ESG” is fit for purpose
- How pervasive the risk of inadvertent greenwashing activity is
