Tech Week Singapore 2024: 6 tips for event success
By Astor Sonnen, Deputy Head of Tech
This blog covers six essential tips for getting the most out of Tech Week Singapore 2024. From establishing business objectives to navigating the Marina Bay Sands and jetlag, discover how to optimize time, ensure productive meetings, and make the event a cornerstone of annual technology communication strategies.
It’s less than one month until Tech Week Singapore 2024 (9th – 10th October). Now in its 10th year, it’s always a fascinating opportunity to hear about the groundbreaking innovation flourishing within the region and further afield.
The 2024 event consists of seven simultaneous shows – Cloud Expo Asia, DevOps Live!, Cyber Security World, Data Centre World, Big Data & AI World, eCommerce Expo and Technology for Marketing – and will again attract nearly 25,000 senior IT leader attendees and 500+ exhibitors.
It’s easy then to understand why so many brands consider the event a key milestone in their yearly technology marketing and communication plans – but you can’t just turn up and hope everything goes smoothly.
Here are my 6 top tips for a successful Tech Week Singapore 2024.
1) Why business objectives matter at Tech Week Singapore
What are your business objectives for going to Tech Week Singapore? Whether it’s to network with peers, hear from business and technology influencers, sell your solutions or to build brand awareness, identifying what you want to do and who you want to meet ahead of the event is key. Set up meetings with other attendees in the weeks before to help ensure your attendance delivers on objectives.
If you’re exhibiting at the event, here are my 3 top tips for developing an effective technology event communications plan.
2) Navigating the Marina Bay Sands efficiently
The iconic Marina Bay Sands can be a maze for the uninitiated and combined with crowds from seven shows, it’s easy to go wrong. Before heading in, make sure you know exactly where your particular event is being held and give yourself some time to get your bearings so that you’re not late for any of Tech Week Singapore’s keynotes, talks or your pre-organized networking meetings.
Similarly, traffic can make getting to the event via taxi longer than you think, so take the MRT if you can. If you’re like me and your perception of public transport is incredibly hot train carriages, you’ll be pleased to know the MRT is completely airconditioned. You can also tap on and off using contactless so no need to buy a paper ticket.
3) The best coffee spots for meetings
Like all big events, trying to find a quiet corner for a conversation within the show is challenging. Tables are often occupied and it’s loud. Outside of the main show floors, there are multiple options for a business discussion, so if you are in pursuit of decent coffee and a quieter space, head to our tried and test spots: Bacha Coffee, Angelina or Beanstro, to make sure your meetings are being held in a more suitable environment.
4) Must-have apps for Tech Week Singapore
If you’re travelling in from afar, you can make sure you have everything you need for Singapore and Tech Week before landing. Download the official event app onto your iPhone or Android, and install Grab at the same time. Grab is your go-to for everything including taxis, food and groceries, so having your profile set-up prior means one less thing to think about on arrival.
5) Face your jetlag
Singapore is a wonderful vibrant place and sometimes that’s enough to counter the impact of jetlag. Other times you’ll need to face it head-on. Drink lots of water before, during and after flying, try to get into your new time zone quickly by staying awake and sleeping when the locals do, and don’t organize anything too mentally taxing on your first day.
6) Organize a meeting with Aspectus
form an important cornerstone of technology communications plans, but are you doing everything to build your brand?
Aspectus is a global all service communications agency, which means we partner with technology brands of all sizes to achieve their strategic goals. So, whether you’re looking to sell more, position your brand differently or break into a new market, let’s have a conversation at Tech Week Singapore 2024.
You can reach Astor at astor.sonnen@aspectusgroup.com
