Vortexa came to us to help increase awareness around its brand and regional insights in Asia.
This case study provides a short snapshot of what we achieved in only three weeks. Asia’s dynamic energy trading demands swift, tailored media relations. We monitored news agendas, leveraging events like OPEC+ cancellations, executed targeted outreach, and invested in follow-ups to ensure successful pitches and maximized opportunities.
The Challenge
Vortexa is an energy intelligence provider delivering real-time views of global seaborne oil markets. It targets analysts, traders, financial players and shipping companies. When Vortexa came to us to help increase awareness around its brand and regional insights in Asia, we delivered. Asia is a vast region and the fast paced nature of energy trading required a tailored but also speedy approach to media relations.
Our Approach
We monitored the news agenda carefully to create opportunities based on real time news events such as OPEC+ cancelling its meeting.
Then we executed a targeted media outreach plan, with tailored approaches to top-tier and trade targets across the region.
We invested heavily in the follow up to ensure our pitches landed successfully and we maximized opportunities.
Results we’re proud of
10+
Insights pitched to key target media with 13 pieces of coverage secured within 3 months
Week 1
Interviews secured with Asia-based journalists at Bloomberg and Reuters
Week 3
3 pieces of top tier trade coverage spanning Japan, India, Vietnam, South Korea and Taiwan
All in the details
Delivering at speed
Interview secured, hosted and coverage generated within 24 hour period with top-tier publication – TradeWinds
Building key relationships
South China Morning post interview secured, and connection made with key journalist
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