How we developed a multi-channel campaign to achieve maximum brand awareness for Volt.
When a quick nine-month campaign is put in place, your messaging needs to be concise, targeted and consistent. Leveraging off strong media relations and understanding the ins out of Volt’s target market resulted in 77 pieces of quality industry coverage.
Our Approach
Following a record-breaking Series A funding round to support its expansion into new territories, Volt needed to build brand awareness whilst educating merchants and PSPs on the potential of account-to-account payments, powered by open banking. Engagement with investors remained a priority too. Our strategy had three different strategic elements to continue building brand awareness. First, we developed content with compelling B2B thought leadership, positioning Volt at the forefront of the current payment conversation. We also did active newsjacking to identify and react to breaking stories impacting the payments industry. Finally, to support this, we produced punchy social media drafts to amplify content.
Results we’re proud of
77
Pieces of quality industry coverage generated over just nine months – from City A.M. and Entrepreneur, to PYMNTS and The Fintech Times, to Verdict and BetaNews
67.7m
Audience reach with a maximum domain authority of 94
1
Industry event hosted in partnership with UK Finance, attended by open banking industry players and journalists
All in the details
Subject matter experts
Deep understanding of the open banking and payments space meant creative storylines were developed that engaged the target audience.
Extension of in-house team
Agile, adaptable and speed, key to delivering ongoing results.
Media clout
Connections that matter, enabling the brand to reach all target audiences.
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