We enhanced Virtualstock’s brand awareness in key retail-technology trades, reaching its target audiences.
Through a strategic PR programme, we positioned Virtualstock as SaaS technology retail leader, focusing on thought leadership articles and media placements in target trade publications. This approach effectively elevated brand visibility and strengthened Virtualstock’s presence in the competitive retail sector.
Client
Sector(s)
The Challenge
Virtualstock faced the challenge of entering a noisy market with no prior PR experience. They needed a proactive agency to build brand awareness and establish a strong market presence.
Our Approach
We began by identifying gaps in the market and pinpointing areas where Virtualstock could establish dominance. Then, we crafted compelling storylines and tailored messaging for the retail sector and various sub-sectors. Our multi-tactical programme, from thought leadership to targeted interviews, enabled Virtualstock to achieve a 97% share of voice in articles across eCommerce, expansion, and customer experience, and more.
Results we’re proud of
60
pieces of coverage in six months
142 million
impressions generated from media coverage
8
inbound leads with feedback citing Virtualstock’s multiple press features as a trigger for sending their enquiry
All in the details
News announcements
We made company news announcements impactful and compelling for the media to maximise media coverage and lead generation. This kept Virtualstock at the forefront of industry conversations.
Relationship building
We prioritised building strong, lasting relationships with key media contacts, maintaining trust and credibility, and ensuring Virtualstock’s stories were consistently heard and valued by top-tier publications.
Creative storytelling
We used creative storytelling techniques to effectively communicate Virtualstock’s unique value proposition, crafting compelling narratives that captivated audiences and differentiated the brand in a competitive market.
“Aspectus’ strategic approach ensured our messages reached the right audiences at the right time, creating a cohesive and compelling narrative. Thanks to the team, we’ve successfully established a strong market presence and enhanced our profile. I’ve been particularly impressed with the team’s creativity and proactivity which has been consistent throughout. They very much feel like an extension of my team.”
Rebecca Gibson
Head of Marketing, Virtualstock
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