Enhancing Virtualstock’s presence in retail-tech through strategic PR, thought leadership, and media placements.
Virtualstock aimed to increase brand awareness within the retail-technology space through a strategic PR program. In a competitive market, the company wanted to focus on targeting audiences by featuring in key technology-retail trades. With no prior PR experience, they sought a proactive, organic approach to elevate their profile.
The Challenge
Entering a noisy retail-technology market without an established PR presence or prior experience, Virtualstock aimed to cut through the E-commerce-centric noise, build brand awareness, and establish a strong presence. They needed to position themselves as a SaaS retail leader while effectively communicating their unique value proposition as Europe’s leading dropshipping and curated marketplace platform.
To do so, they required a tactical partner who could design and execute a robust PR program targeting decision-makers across retail, dropshipping and E-commerce spheres.
Our Approach
We conducted a market analysis to identify gaps in the market and opportunities for Virtualstock to establish dominance. Then, we crafted tailored messaging and focused on topics such as E-commerce, customer experience, and digital transformation, positioning Virtualstock as a thought leader in retail technology.
Our multi-tactical strategy combined compelling storylines, targeted interviews, and thought leadership content in both well-renowned and top-tier retail and technology publications.
This proactive and tailored approach resulted in Virtualstock achieving 97% share of voice in the media and drove meaningful engagement with their target audiences.
Results we’re proud of
60
pieces of coverage in six months
97%
share of voice compared to competitors
8
inbound leads and 5 MQLs with feedback citing Virtualstock’s multiple media features as a driver for sending their enquiry
All in the details
News announcements
We created impactful and compelling news announcements, ensuring maximum coverage and lead generation, positioning Virtualstock at the forefront of retail-tech conversations.
Relationship building
We prioritized building strong, lasting relationships with key media contacts, maintaining trust and credibility, and ensuring Virtualstock’s stories were consistently heard and valued by top-tier publications.
Creative storytelling
Using creative storytelling techniques, we highlighted Virtualstock’s unique value, crafting compelling narratives that captivated audiences and differentiated the brand in the competitive retail market.
“Aspectus’ strategic approach ensured our messages reached the right audiences at the right time, creating a cohesive and compelling narrative. Thanks to the team, we’ve successfully established a strong market presence and enhanced our profile. I’ve been particularly impressed with the team’s creativity and proactivity which has been consistent throughout. They very much feel like an extension of my team.”
Rebecca Gibson
Head of Marketing, Virtualstock
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