Verkor came to us to help maintain momentum after making a big media splash with its launch.
After supporting Verkor’s initial launch, we were charged with delivering a campaign to maintain our momentum.
The Challenge
After securing over 60 pieces of coverage (including Bloomberg) for Verkor’s initial launch (executed in partnership with our client and Verkor’s financial backer InnoEnergy), we set out to deliver a campaign to maintain that momentum.
Our Approach
Our aim was to build on the success of the launch, so we focused on a media campaign to show continued momentum for the brand.
This included a series of interview and commentary opportunities with key trade media, a press release on an important industry partnership and article outlining Verkor’s unique business model.
Results we’re proud of
5
Interviews secured including Reuters and Recharge
Results included
Coverage in PV Magazine, World Battery News, Energy Storage News and Auto Features
15+
Pieces of top tier trade coverage
Related work
-
JDR Cable Systems Ltd (JDR Cables), part of TFKable Group
Repositioning JDR Cables as an offshore wind leader through global media success.
-
Oxford Flow
Building brand credibility to secure investment and scale in the energy transition era
-
RelyOn
Putting people and safety at the centre of the energy transition
-
nexos
Driving a high-impact brand transformation for a global EPC contractor – internally and externally
-
Electron
A strategic media outreach campaign to increase Electron’s reach and relevance in the energy and utilities space.
-
Aggreko
Content, media and awards campaign to promote Aggreko’s flare gas power and energy transition services.
Find out how we can help you achieve your business goals.
