Verkor came to us to help maintain momentum after making a big media splash with its launch.
After supporting Verkor’s initial launch, we were charged with delivering a campaign to maintain our momentum.
The Challenge
After securing over 60 pieces of coverage (including Bloomberg) for Verkor’s initial launch (executed in partnership with our client and Verkor’s financial backer InnoEnergy), we set out to deliver a campaign to maintain that momentum.
Our Approach
Our aim was to build on the success of the launch, so we focused on a media campaign to show continued momentum for the brand.
This included a series of interview and commentary opportunities with key trade media, a press release on an important industry partnership and article outlining Verkor’s unique business model.
Results we’re proud of
5
Interviews secured including Reuters and Recharge
Results included
Coverage in PV Magazine, World Battery News, Energy Storage News and Auto Features
15+
Pieces of top tier trade coverage
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