We translated UHY’s success into media campaigns, showing why it has achieved a leading position in the market.
Proactivity is the essence of successful media relations. That’s what we offered UHY – plus in-depth knowledge of its business landscape, contacts in the media, and a partnership approach to client relationships. Taken together they helped secure a much-deserved place in the media spotlight for UHY.
The Challenge
Serving consumers and businesses throughout the US, UHY had become one of the most trusted names in accountancy and related services. But its success had outpaced its media profile. UHY needed to increase the visibility of its experts, initiatives and various service lines in its target media, to help demonstrate its value – and to support its growth momentum. It was time to get more proactive about PR and media relations.
Our Approach
We wanted to make UHY the trusted, go-to voice among industry commentators and experts with an ongoing drumbeat of coverage and visibility. We developed a two-pronged media campaign: proactively pitching compelling content and strong angles to maintain a steady stream of coverage; and robust and reactive newsjacking to put UHY in the spotlight whenever relevant issues hit the news.
Results we’re proud of
90+
Pieces of coverage
1 billion
Impressions
30+
Spokespeople platformed
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