Creative communications campaign to profile key leaders as subject matter experts
We developed a media relations campaign using the countdown around the US’s shortening of the settlement cycle to T+1 as a timely news hook and spotlighting the impacts this would have on traders in Asia.
The Challenge
SGX Group wanted to increase brand awareness of two of their proprietary brands BidFX & MaxxTrader in Asia, with a specific focus on Singapore.
Our Approach
Using our deep understanding of the market we were able to identify newsworthy trends early such as T+1 and how that would affect traders in Asia specifically. We worked with the spokespeople to create views not currently being discussed in the market and staged a countdown approach to May 28th. By creating bylined articles, securing multiple interviews and supporting with internal content development we were able to position the client as the go-to source of information on this topic in front of their target audience.
Results we’re proud of
20
Pieces of key trade coverage secured
5
Top tier international hits
1 million +
Audience reach
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