Creative communications campaign to profile key leaders as subject matter experts
We developed a media relations campaign using the countdown around the US’s shortening of the settlement cycle to T+1 as a timely news hook and spotlighting the impacts this would have on traders in Asia.
The Challenge
SGX Group wanted to increase brand awareness of two of their proprietary brands BidFX & MaxxTrader in Asia, with a specific focus on Singapore.
Our Approach
Using our deep understanding of the market we were able to identify newsworthy trends early such as T+1 and how that would affect traders in Asia specifically. We worked with the spokespeople to create views not currently being discussed in the market and staged a countdown approach to May 28th. By creating bylined articles, securing multiple interviews and supporting with internal content development we were able to position the client as the go-to source of information on this topic in front of their target audience.
Results we’re proud of
20
Pieces of key trade coverage secured
5
Top tier international hits
1 million +
Audience reach
Related work
-
LGT Private Banking
A campaign to boost LGT’s brand awareness across sustainable finance ahead of their Climate Conference in Singapore.
-
Italian Trade Agency
Italian Trade Agency’s fintech event in Singapore showcasing startups from the ‘Global Startup Program’.
-
PlanRadar
Communications strategy to increase awareness in ASEAN
-
Love Ventures
Supporting this emerging VC define its market position, develop cut through messaging and raise brand awareness.
-
SBI Digital Asset Holdings
Research report analysing institutional adoption of digital assets across Asia
-
Absa Corporate & Investment Bank
Media campaign across the APAC region ahead of Absa’s Beijing office opening.
Find out how we can help you achieve your business goals.
