Increase brand awareness of SBI DAH ahead of Singapore Fintech Festival.
We initiated a low-cost survey among SBI DAH client base to gauge institutional sentiment on digital asset adoption. Crafting targeted headlines and questions, we identified a clear trend: financial institutions desire to streamline markets by leveraging digital assets. We used these insights in a press release, securing top-tier and trade media coverage, generating significant buzz ahead of the Singapore Fintech Festival and maximizing their event investment.
The Challenge
SBI Digital Asset Holdings approached us to enhance brand awareness in Asia by highlighting their institutional-grade ecosystem for financial institutions to engage with digital assets. They sought strategic media coverage in top-tier and trade publications, to generate market buzz and maximize their investment at the event. To craft a compelling story for media interest, we needed to identify current market trends around institutional sentiments on digital asset adoption. We designed a survey to gather these insights and promoted these findings with a research report, press release & thought leadership articles.
Our Approach
The campaign for SBI DAH significantly enhanced brand awareness with widespread coverage ahead of the Singapore Fintech Festival, securing +10 media placements in relevant publications for their target audience including the lead story on The Straits Times.
Results we’re proud of
1
Lead story on the Straits Times
20+
Pieces of key trade coverage secured
3
Interviews with top tier journalists including Bloomberg
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