Creating media worthy buzz around RMS new product launch.
Product launches have a clear goal: to build excitement and to showcase innovation within your industry and ultimately an opportunity for maximum brand awareness. And this is exactly what Aspectus achieved for RMS.
Our Approach
We were asked to help RMS launch a new product: the resilience bond. Activity needed to create real buzz among insurers, reinsurers, investors and public bodies and shine a light on the brand’s mission to build more resilient societies.
Achieve strong representation in insurance media and move into the top tier using Aspectus’ close relationships with journalists at international business publications.
Results we’re proud of
3
Interviews secured with Reuters, The Wall Street Journal and Artemis
11
Pieces of coverage in total
7
Articles placed in key insurance and reinsurance trades to support international media coverage
“This project got our partnership with Aspectus off to a running start. We hired them for their media relationships, and they immediately got us into major international outlets.”
Alexia Russell
Head of Corporate Communications, RMS
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