Quant: Pioneering Blockchain in Finance

Quant tasked Aspectus with securing regular top tier coverage.

We were tasked with securing regular top tier coverage to educate and inform Quant’s audience on the challenges of blockchain interoperability and the benefits that DLT could bring their businesses.

Client

Service(s)

PR & Comms

Sector(s)

Blockchain Financial Services

Our Approach

We identified the upcoming Ethereum (ETH) merge weeks in advance and developed a strategic campaign to launch in the lead up to the network update. We created a distinct narrative by identifying the industry ‘white space’ on how the merge could impact the blockchain industry in the future. Then we used this to develop punchy reactive commentary for top tier opportunities and long-form content for key industry trades, before aggressively pitching to well known contacts in this space.

Results we’re proud of

5

Pieces of top tier coverage

15

Pieces of coverage in total

20%

Spike in website traffic

All Work

LGT Private Banking

A campaign to boost LGT’s brand awareness across sustainable finance ahead of their Climate Conference in Singapore.
Italian Trade Agency

Italian Trade Agency’s fintech event in Singapore showcasing startups from the ‘Global Startup Program’.
Love Ventures

Supporting this emerging VC define its market position, develop cut through messaging and raise brand awareness.
SBI Digital Asset Holdings

Research report analysing institutional adoption of digital assets across Asia
Absa Corporate & Investment Bank

Media campaign across the APAC region ahead of Absa’s Beijing office opening.
SGX Group

Transforming spokespeople into industry thought leaders.