We raised the profile of PlanRadar across ASEAN and promoted its innovative technology in the construction and facilities management sectors.
To build trust and drive leads in a market that PlanRadar were not well known, we suggested a program rooted in positioning its key spokespeople as subject matter experts in this region. Using key topics such as BIM, AI and data we drove success through a mixture of tactics including newsjacking, press releases and thought leadership articles.
The Challenge
As the construction industry is among the slowest in adopting digital transformation, PlanRadar sought to establish itself as a thought leader in Singapore’s construction and facilities management sectors, leveraging its expertise in project management technologies like BIM, AI, and data-driven solutions for operational efficiency. The scope extended to amplifying their presence in Malaysia and the Philippines, emphasising their ability to support on-budget, on-time project delivery and informed financial decision-making in an industry hesitant to change.
Our Approach
To address these challenges, we executed a six-month targeted program to position PlanRadar as a leading voice in the construction technology space. Our core activity centred on media relations, focused on spotlighting PlanRadar’s Asia spokespeople in the media and promoting internal company news. Underpinning this was a slick press office function where we regularly identified hot, relevant topics of the day related to construction-related announcements and regulations which scored regular top-tier media coverage and effectively raised PlanRadar’s brand awareness in Asia’s construction tech space.
Results we’re proud of
17
pieces of coverage across top-tier business and trade media
1 million
estimated audience views
↑
Increase in awareness of brand in ASEAN
All in the details
Critical content creation
As specialists in creating content, we knew how to create short, sharp compelling content that would catch their audiences’ attention.
Slick press office
We regularly identified relevant news stories to propel PlanRadar into the hot topics of the day.
Deep understanding of the region
Thought leadership angles developed in line with regional stories and attitudes adapted from global releases, coverage secured in top-tier APAC publications across business dailies and trade publications.
“Working with Aspectus has been such a positive experience as PlanRadar raises its brand awareness in the ASEAN region. The team’s flexibility and expertise in jumping on relevant news to enter media conversations has brought PlanRadar into pivotal industry discussions that matter most to our business. We’ve been thrilled with their ability to keep us ahead of industry trends and ensure our voice is heard where it counts most.”
Jessica Graham
Senior Marketing Manager, ANZ + APAC, PlanRadar
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