At the start of 2017, Meritsoft tasked the Aspectus Capital Markets team to increase its brand presence in the top tier financial media and trade press.
Since being founded back 2001, Meritsoft had been seeking greater exposure in the financial press for its tax, fees, billing and commissions systems.
Our Approach
Create creative stories to support the Meritsoft product lines, with a focus on using real world analogies and topical themes to elevate post-trade and settlement issues. From comparing banks identifying discounts between their brokers with someone comparing different mobile phone rates between different plans on Vodafone and O2, to linking CSDR to Shakespeare, the Aspectus Capital Markets team has crafted opinion editorial pieces that made Meritsoft stand out in a crowded and competitive post-trade vendor space.
Results we’re proud of
5th
Most read opinion editorial pieces in Financial News in 2018
1st
Vendor to be quoted in Philip Stafford’s Financial Times feature in January – traders across Europe face up to the cost of failure1
Most viewed
Opinion piece on City A.M. online in March 2020
All in the details
Top-tier coverage
Top tier coverage in the Financial Times, Bloomberg Tax, Financial News and City A.M.
Stand out editorial pieces
Consistent coverage across the specialist financial titles such as Best Execution and Global Custodian.
“Aspectus have been outstanding – they’re full of proactive ideas and the campaigns we’ve done have been great successes. They consistently come up with angles and get me speaking to the right journalists, which has made me very busy over the last three years!”
Daniel Carpenter
Head of Regulation, Meritsoft
Related work
-
PlanRadar
Communications strategy to increase awareness in ASEAN
-
BT Wholesale
Wide-reaching integrated communication program to promote BT Wholesale’s brand and its UK channel activities
-
Farnfields Solicitors
Driving organisational growth with a targeted LinkedIn campaign aimed at attracting top-tier legal talent.
-
Love Ventures
Supporting this emerging VC define its market position, develop cut through messaging and raise brand awareness.
-
Freepik
Ongoing PR and content activity targeting a variety of international media.
-
Electron
A strategic media outreach campaign to increase Electron’s reach and relevance in the energy and utilities space.
Find out how we can help you achieve your business goals.
