Marks & Clerk asked us for a media campaign that cut through to a diverse and time-poor audience.
For more than a century, Marks & Clerk’s IP experts have been providing legal, commercial and technical advice to businesses of all sizes around the world. With major new growth areas rapidly emerging, it called on Aspectus to help demonstrate the value of its business to a new audience.
The Challenge
A leading global intellectual property firm, Marks & Clerk wanted to increase its profile among key growth sectors – the creative industries, digital disruptors, and start-up hubs and ecosystems. Marks & Clark needed a media campaign that could cut through in a variety of media outlets to showcase the value of having an effective IP strategy in place. And it needed a communications team who could make the complexities and nuances of IP law accessible to non-specialists.
Our Approach
Marks & Clerk had experts who could comment on a wide variety of issues. We knew the most effective campaigns would be about getting that commentary out on the biggest relevant stories. Soon, stories about copyright infringements by big musicians, innovation in motorsports, or trademark complications for fashion houses, had contributions from Marks & Clerk experts – for a steady supply of profile-building coverage.
Results we’re proud of
4,000,000
Estimated views
63
Pieces of media coverage
10
Pieces of top-tier coverage
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