Malwarebytes wanted to increase their coverage in top tier national and key vertical press.
For almost three years (and counting), Aspectus have provided quality PR support to Malwarebytes, establishing the company as a go-to cybersecurity expert in the UK. We create content, manage media relations and generate top tier coverage in the nationals (e.g. BBC) and trades (e.g. Computer Weekly).
Client
Service(s)
Our Approach
Our relationship with Malwarebytes is long-term and therefore our approach is varied and flexible. We provide ongoing media outreach for product launches, research, blogs and company announcements. We also contribute to award nominations and create quality bylines on a range of topics from HR to infosec — presenting our clients as industry experts.
Results we’re proud of
1.83bn
Online readership in 2019 alone
200+
Pieces of coverage every year
15%
Increase in branded website traffic this year
All in the details
Branded website traffic
This year alone, our PR has helped increase branded website traffic to Malwarebytes’ site by 15%, driven by stand-out coverage.
National coverage
On average, Malwarebytes appear in 3 pieces of national coverage per month, regularly featuring in the likes of Forbes and the BBC. They are also valued by key tech and security publications like Computer Weekly, The Register and ZDNet.
Aspectus has been a trusted advisor and partner of ours for a long time and we are always thrilled with their hard work and impressive results. They exceed targets every single year. As a global company, we know we are well-represented and positioned in the UK thanks to our fantastic team at Aspectus.
Lisette Rauwendaal
Senior Global Public Relations Manager, Malwarebytes
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