Articulating why Love Ventures is the fund of choice ahead of its third fundraise.
We hosted a messaging workshop aimed at digging into what makes them special, their expertise and challenge their thinking about their USPs. This allowed us to develop a messaging house, which had a series of key talking points, differentiators and sound bites that they could leverage in all their materials.
Client
Service(s)
Sector(s)
The Challenge
Competition for capital is rife. More venture capital firms are emerging and chasing smaller pools of capital, meaning VCs need to be doing all they can to showcase why they are different and are the investment of choice. Love Ventures, who are deep-rooted in the sectors they cover, needed support when it came to crafting messages that ensured they stood out, leave a lasting impact, and would instantly instil trust amongst investors and investees.
Our Approach
Our messaging house was used as the basis for Love Ventures’ marketing as part of its fundraise, and in applying this they were able to create a clear, consistent and compelling vision of who they are as a VC, which ultimately translates into being selected by mangers and entrepreneurs as partners.
We also ran a short media campaign, aimed at showcasing their growth story, which led to pick up in key VC media.
Results we’re proud of
22
Pieces of coverage for their expansion press release
500k
Views of new positioning
All in the details
360-degree market view
Knowing their peers, partners and prospects meant we truly knew what made them unique, and how to leverage this.
Being bold
Our confident and considered approach, when coupled with our sector knowledge, meant we could truly challenge the team in our workshop and get to the heart of who they are.
Related work
-
BT Wholesale
Wide-reaching integrated communication program to promote BT Wholesale’s brand and its UK channel activities
-
Farnfields Solicitors
A strategic media outreach campaign to increase Electron’s reach and relevance in the energy and utilities space.
-
Freepik
Ongoing PR and content activity targeting a variety of international media.
-
Electron
A strategic media outreach campaign to increase Electron’s reach and relevance in the energy and utilities space.
-
Tomorrow University
Tomorrow University leverages media to promote its cutting-edge, sustainability-focused programs.
-
Verkor
A strategic media campaign promoting Verkor’s low-carbon battery cell manufacturing success.
Find out how we can help you achieve your business goals.
