To reinforce LGT’s leadership in climate finance, we created compelling storylines profiling key executives
This included the Chairman of LGT, H.S.H. Prince Max von und zu Liechtenstein, to reinforce the bank’s authority in climate finance as an institution that’s “Forward-looking for generations”.
The Challenge
Ahead of LGT’s Climate Conference in Singapore, we were tasked with raising their profile in Asia. In a region where sustainable finance is still developing, investors are grappling to strike a balance between profit and sustainability, especially as track records and returns in sustainable projects have yet to be proven. LGT’s policy of only engaging with top-tier media for this short campaign was a challenge we eagerly accepted.
Our Approach
We crafted compelling storylines highlighting the impact of sustainable finance in the longer term, and what it would contribute, not only to the economy and environment, but also to the future generations. Covering topics that we knew our key contacts would engage with, from the AI-decarbonisation paradox to the importance of intergenerational contracts in family offices, we put the spotlight on key executives imparting knowledge on the status quo and sharing innovative perspectives that would bring positive shifts to the investment landscape.
Results we’re proud of
11
top-tier business and trade media opportunities secured
1.8M
target audience reach
17k
estimated views.
All in the details
Subject matter expertise
As specialists in creating content that would appeal to the most prestigious publications and their target audiences, we deployed deep subject matter expertise, to achieve earned op-ed placements and interviews in the media.
Media clout and know-how
We have invested time and effort in nurturing media relationships with the most sought-after editors and journalists and instinctively craft stories and angles they’re looking for.
Slick management
Within the short campaign timeframe, we proactively managed deadlines and liaised seamlessly with media and key spokespeople to ensure LGT could capitalise on opportunities.
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