Labster wanted to increase brand awareness amongst schools and universities.
Raise the profile of edtech firm Labster in Europe. Initially, our brief was focused on brand awareness but then pivoted to lead generation.
Our Approach
In six months, we:
• Ran a thought leadership programme with topics such as gamification, the ‘eduverse’ and future of nursing education
• Ran a lead gen programme including creating a hero piece of content, planning an email nurture campaign and optimising blogs for SEO
• Launched its funding round securing top-tier coverage (e.g. Business Insider)
Results we’re proud of
47
Pieces of coverage in six months
8
Interview and commentary opportunities
109
Online readership from coverage
All in the details
Stand out coverage
Labster achieved outstanding coverage in top tier publications such as FT-backed Sifted, Fortune and Business Insider, as well as key trade titles like The Educator and FE News.
Demand gen assets
The company also received quality demand gen assets like an infographic, SEO-optimised blogs, an email nurture campaign strategy and email content.
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