Our Approach

Integral builds best-in-class currency technology solutions for some of the world’s leading financial organizations. Although it had seen tremendous business growth, its website was not keeping pace. With poor visibility on search engines and a disjointed user experience (UX), the company needed a website that would resonate with its most important audiences – banks, brokerages and payment companies. This was a project driven by high-quality research: quantitative Google Analytics insights from the existing site, sector expertise from our Capital Markets specialists, and a deep dive into how, exactly, visitors were engaging with the existing site. It all provided insight into audiences, hurdles in the user journey, messaging gaps, and missed SEO opportunities. With these foundations in place, our design and development team could build the component-led site, while our content specialists develop search-friendly content, to give Integral a powerful, hardworking website.