The Polish-based startup wanted to raise awareness of funding and plans to open new offices.
We worked with Infermedica to tell the US and pan-European media about its recently closed Series A. Generating $10m, the Polish-based startup wanted to raise awareness of the funding, and its plans to open new offices in the US and Germany and invest in R&D for its cutting edge, AI-driven medical diagnosis and triage consultation platform
Our Approach
As Infermedica is an innovative provider of advanced medical technology, we needed to quickly grasp the expert messaging and transform it into an engaging, media-friendly press release. Following approval from Infermedica and its investors, we then pre-pitched it to key journalists across startup, funding, insurance and healthtech.
Results we’re proud of
203%
Increase in visitors to Infermedica’s site
506%
Increase in online mentions
419m
Approx. readership of coverage secured
All in the details
High-quality coverage
Through our strong media relations, we secured 32+ pieces of high-quality coverage. This included a TechCrunch interview, as well as dedicated articles on VentureBeat, Fortune, Tech.eu and EU Startups.
Increased online mentions
With an approx. readership of 419m, the coverage resulted in a 203% increase in visitors to Infermedica’s site and a 506% increase in online mentions
“Aspectus did a fantastic job. The announcement day was a wonderful occasion for our company and we received many positive messages of congratulations from all over the world. We simply didn’t expect such a brilliant result.”
Agata Młodawska
Content Marketing Manager, Infermedica
Related work
-
PlanRadar
Communications strategy to increase awareness in ASEAN
-
BT Wholesale
Wide-reaching integrated communication program to promote BT Wholesale’s brand and its UK channel activities
-
Farnfields Solicitors
Driving organisational growth with a targeted LinkedIn campaign aimed at attracting top-tier legal talent.
-
Love Ventures
Supporting this emerging VC define its market position, develop cut through messaging and raise brand awareness.
-
Freepik
Ongoing PR and content activity targeting a variety of international media.
-
Electron
A strategic media outreach campaign to increase Electron’s reach and relevance in the energy and utilities space.
Find out how we can help you achieve your business goals.
