Aspectus elevated ICIS’s brand awareness in the US by securing top-tier media placements and executive thought leadership opportunities across key energy, industrials, and chemicals publications.
In October 2023, ICIS partnered with Aspectus to expand its brand awareness and executive visibility in the US. Our goal was to strengthen ICIS’s market presence by securing high-impact media placements, executive thought leadership opportunities, and industry recognition through speaking engagements and awards.
The Challenge
ICIS is widely recognized in Europe as a trusted provider of connected intelligence, enabling businesses to make smarter decisions. However, in North America, despite its benchmark status in European energy markets, ICIS had limited brand awareness and faced competition from well-established industry players like S&P Global.
The challenge was clear: establish ICIS as an influential voice in US media, particularly within chemicals, industrials, and energy conversations. With no existing owned content to amplify, the campaign required a strategic, proactive media approach to position ICIS as a thought leader and go-to industry source.
Our Approach
In 2022, ICIS engaged Aspectus to drive its US PR strategy and increase visibility across the energy, chemicals, and sustainability sectors. By crafting compelling storylines and high-value editorial content, we secured strong media coverage and elevated ICIS’s key messages.
Our team built relationships with leading journalists and ensured ICIS executives were positioned as expert sources for industry news. This effort resulted in high-impact placements in major publications such as the Financial Times, POLITICO, and The Wall Street Journal, as well as key industry briefings with Bloomberg, CNBC, and WSJ.
Results we’re proud of
40
pieces of coverage secured in 2024
14
top-tier briefing opportunities including with Bloomberg, CNBC, WSJ
12
ICIS executives platformed
All in the details
Top tier coverage
We expanded ICIS’s media reach, securing high-profile placements with The Hill, The Wall Street Journal, and Houston Business Journal. Additionally, we strengthened relationships with top-tier journalists at Reuters, CNBC, and CNN, positioning ICIS experts as trusted industry sources.
Growing US visibility
In 2024, Aspectus secured 40 media placements for ICIS—building on the 30 placements in 2023. Our efforts generated nearly 100 media opportunities in 2024, resulting in over 127 million media impressions since 2023.
Thought leadership
Aspectus placed six bylined thought leadership articles that showcased ICIS executives as industry authorities, reinforcing their subject matter expertise and elevating the ICIS brand.
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