Gresham Technologies wanted to raise the individual profile of its CEO in the business media.
Aspectus was tasked by post-trade vendor Gresham Technologies to increase the presence of CEO Ian Manocha by coming up with topical boardroom issues.
Our Approach
Gresham Technologies wanted to increase visibility of Ian in the business press. However, the competition for FTSE CEO commentary in the business media is ferociously competitive. Therefore, Gresham needed creative and compelling angles to cut through a crowded market. Our Capital Markets team identified media attention around making the UK a more attractive destination for tech vendors to list. Gresham’s CEO has strong views around what reforms need to be implemented. Our team devised a 3 to 4 month content and media campaign that aimed to secure business press coverage. To supplement the angle, the team also created an angle around the impact of UK regulatory divergence.
Results we’re proud of
Financial Times
In response to comments from Lazard Asset Management on regulatory divergence post-Brexit, the team drafted a comment letter on why the industry needs to consider the operational impact of divergence beyond front office investment
Financial News
Following chip manufacturer ARM selecting New York over London to list, the team developed and pitched comment to Financial News reinforcing why more measures are needed for tech firms to list in the capital
City A.M.
The team drafted a City A.M. opinion editorial on why the UK needs more than just love from No10 to boost listing attractiveness to the tech world
Related work
-
PlanRadar
Communications strategy to increase awareness in ASEAN
-
BT Wholesale
Wide-reaching integrated communication program to promote BT Wholesale’s brand and its UK channel activities
-
Farnfields Solicitors
Driving organisational growth with a targeted LinkedIn campaign aimed at attracting top-tier legal talent.
-
Love Ventures
Supporting this emerging VC define its market position, develop cut through messaging and raise brand awareness.
-
Freepik
Ongoing PR and content activity targeting a variety of international media.
-
Electron
A strategic media outreach campaign to increase Electron’s reach and relevance in the energy and utilities space.
Find out how we can help you achieve your business goals.
