Based in Málaga, Spain, audio-visual asset provider Freepik needed to make a global splash.
Freepik – one of the world’s largest audio-visual asset banks – had a brilliant story to tell about helping people create great designs faster. It came to us to help raise its brand awareness globally across target tech, AI, marketing, advertising, and educational media.
The Challenge
Freepik was well-known in Spain but had ambitious global targets and faced fierce competition against the likes of Adobe and Shutterstock.
Freepik wanted to communicate its successes – including a series of acquisitions – while also leading wider AI-related conversations and contributing thought leadership on how to run a successful business.
Our Approach
After starting in the UK, we expanded our remit to the US. We proactively developed angles about AI transforming the creative industry – Freepik has been owning the space (which is now very noisy).
From creative storylines and relentless media pitching we secured Freepik coverage in Reuters, the Financial Times, NBC Bay Area, eConsultancy, Entrepreneur, Fortune, Sifted, TechCrunch and TechRadar Pro.
All in the details
60+
media opportunities in 12 months
5
top-tier media interviews secured in 12 months
17
pieces of coverage for one announcement – including TechCrunch
“The team is great, always available and ready to help us out with all PR-related projects. Aspectus has managed to raise our awareness in the UK as well as the US, following our global expansion. I value most their proactiveness, flexibility, organization and focus on results.”
Kaajal Mansukhani
PR and Communications Manager
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