Erda Energy needed a strategic partner to help educate its audience on different ways to generate low carbon energy.
Aspectus’ challenge was to position Erda Energy as a thought leader on heat decarbonisation and as the go-to name in ground source heat and cooling. By improving the quality and content of coverage read by key audiences we established Erda Energy as an authority on the topic.
Our Approach
Aspectus created a series of blogs and articles, supported by news hijacking and interview opportunities to raise the profile of heating and cooling in a traditionally electricity-centric energy narrative, while evidencing low carbon geo-exchange as a proven way to decarbonise.
Results we’re proud of
1.3m
Readers reached
21
Pieces of coverage across the campaign
4
Breaking news opportunities
All in the details
Proactive campaigns
Over a period of three months, our proactive campaign for Erda Energy generated 21 pieces of coverage in key trade publications including Utility Week, Energy Voice and Energy Digital.
Raising profiles
By raising Erda Energy’s profile with the media that matter, we’ve made sure heat gets the attention it deserves in the decarbonising Britain debate.
“What we value most about Aspectus is their genuine interest and understanding of our industry and their expertise in talking about decarbonising heat. We’ve seen a step change in our presence in media and are delighted with the coverage gained over such a short time.”
Kevin Stickney
Managing Director, Erda Energy
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