Clavister wanted to elevate their brand awareness and drive leads.
Its long heritage in the space wasn’t reflected in its activities or the engagement it was receiving from its target audience. We implemented a fully integrated PR, social and digital marketing programme to get Clavister the recognition it deserves.
Our Approach
To integrate seamlessly with the senior leadership, marketing, and sales teams, we conducted in-depth messaging sessions with stakeholders to get under the bonnet of the brand. This knowledge formed the basis of impactful, simultaneous PR, content, social and digital marketing initiatives, which were built around Clavister’s USPs and bespoke to each audience.
Results we’re proud of
150+
Pieces of coverage across European national and trade publications in 18 months, with tactics including newsjacking, announcements and insightful thought leadership
50%
Year on year increase in website traffic as a result of our PR and digital marketing campaigns
500+
Marketing-qualified leads secured for the sales team
All in the details
Generating coverage
Throughout the first 18 months of working together, our PR and digital marketing activity generated 150+ pieces of coverage in key publications across Europe and 500+ qualified leads for the sales team
Social engagement
In the first 18 months, our PR and digital marketing activity generated 5,000+ engagements across LinkedIn and Twitter, and a 50% year-on-year increase in website sessions.
Improved user experience
We also oversaw ongoing website maintenance to enhance visitor experience.
“From the very start of the relationship, Aspectus was an extension of our team. Able to take our key messages and amplify them to our audiences globally, the integrated campaigns have had a hugely positive impact. Also, we can always count on the counsel and strategic advice the team provides.”
Camilla Törnblom
Global Marketing Director, Clavister
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