Our highly proactive team developed and managed multi-channel campaigns for all BT Wholesale’s business divisions.
Our technology specialists boosted BT Wholesale’s engagement and relationships with essential resellers through creative media, content and digital tactics. By generating regular quality coverage in key trade publications and lead generating social media and digital campaigns, BT Wholesale’s wide expertise was continuously displayed.
Client
Sector(s)
Our Approach
As an industry leader, BT Wholesale needs to be front of mind among its channel partners to effectively showcase its vast depth of expertise. It needed to accelerate communication with the reseller community, target specialist press in multiple business areas, and boost reach, awareness and leads. All of that is no easy task for a small, busy marketing team that already had plenty of demands on its time. Our people act as an extension of our clients’ own teams, and we seamlessly integrated into BT Wholesale’s. Through our deep understanding of BT Wholesale, its technology, industry and audience, alongside our media, content and digital expertise, we developed creative, lead generating campaigns that kept BT Wholesale front of mind. Tactics included thought leadership pieces and white papers, strategic media pitching, distributed announcements, tactical social media content, and multiple award wins. We also created major pieces of hero content to showcase BT’s expertise still further and build audience engagement.
Results we’re proud of
300+
Pieces of coverage in key verticals
50+
New publications regularly covering BT Wholesale
150+
Leads generated from paid LinkedIn activity
All in the details
Supporting Partners
For BT Wholesale, reseller and channel partners are an essential audience. Our campaign focused on its need for clear, up-to-date information on products, services and solutions, helping it get the best results for its own customers.
Quality Coverage
We secured high-quality coverage for all BT Wholesale divisions in the most important titles in all its vertical markets, keeping the company and its solutions in the spotlight.
Proactive Support
A clever combination of creative thinking, proactive effort and excellent execution of a variety of media and digital tactics have driven awareness. And has put BT Wholesale at the forefront of industry minds.
“I really feel that Aspectus has gone the extra mile and worked as an extension of our BT Wholesale team. The coverage levels consistently outstrip that of our competitors’, ensuring that we remain in front of our target audience and that BT Wholesale is the guiding light on the industry’s most pressing topics. Additionally, Aspectus’ initiatives across digital, social and content enhance our partner engagement, strengthening our customer relationships, resulting in greater opportunities.”
Faye Dominey
Head of Marketing, BT Wholesale
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