Broctagon saw an opportunity in using its technology to improve crypto liquidity.
The challenge was that liquidity was not a big topic of conversation in the market or among cryptocurrency journalists. To highlight the problem and create a liquidity campaign, Broctagon needed a team with a deep understanding of crypto infrastructure.
Our Approach
We developed a multi-pronged campaign, including creative thought leadership, reactive commentary, interviews, press releases, and social media. This: raised brand awareness of Broctagon, educated the market and journalists about crypto liquidity and promoted Broctagon’s technology as the solution. This supported Broctagon’s commercial objectives.
Results we’re proud of
40+
Pieces of coverage in top tier publications
9
Pieces of coverage in CoinDesk
3.2m
Estimated coverage views
All in the details
Punchy content
Across 2020 and 2021, our punchy content and proactive media relations led to coverage in The Financial Times, Reuters, CNN, Forbes, Bloomberg, CNBC, The Independent, CoinTelegraph, The Daily Express, City AM, and CoinDesk among others.
Enhanced profile
Aspectus significantly enhanced Broctagon’s profile and supported bringing crypto liquidity to the attention of the market.
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