Baringa asked us to spotlight its deep sector expertise and people-focused approach and demonstrate its competitive strengths
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
Client
Service(s)
The Challenge
Baringa is a people-focused, expert-led management consultancy that does things differently – and wanted to show it. Its objectives were clear: demonstrate that it was home to the best brains in the energy sector and position it as a competitor to the Big Four consultancies. For a firm that describes itself as unashamedly geeky, generic PR and marcoms would not do. We needed to call on our own energy experts to translate top-of-mind industry topics into hard-hitting communications.
Our Approach
We tapped straight into the specialist knowledge that Baringa wanted to be known for – without distracting its consultants from client-focused work. From a minimal number of briefings, our own specialists developed and repurposed a steady stream of thought leadership content, securing numerous media placements for minimum input. We supported the media campaign with proactive speakership and award-entry programs.
Results we’re proud of
100+
Pieces of coverage secured each year
3,000,000+
Of impressions each year
40
Journalist interviews in one year
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