Our Work > Aquaterra Energy

Aquaterra Energy needed a state-of-the-art website to reflect its standing as a global brand and thought leader.

Having helped Aquaterra Energy reposition itself as a global player in the energy sector, we were asked to build and optimize a new website that would reflect its brand, provide enhanced usability and generate high-quality leads across the globe.

Client

Service(s)

Brand, Insights & Strategy Campaigns & Content Digital Marketing Websites

Sector(s)

Energy

Our Approach

Our energy specialists had already helped Aquaterra Energy position itself as a multifaceted business renowned for intelligent engineering across the global energy industry. So when it needed a website with a refreshed look and feel for its newly expanded target markets – and to be a key driver of global leads – our website services team stepped up. Before our web team could get to work, our brand strategists developed a new brand strategy for Aquaterra Energy, including messaging and fresh brand guidelines. Once in place, the web team scoped, designed and developed the website on WordPress, focusing on a forward-looking design, an enhanced user experience and lead generation. Our SEO specialists then optimized the site for priority keywords and established a calendar for ongoing content generation. Finally, we put in place site-wide analytics and tracking to measure the results.

Results we’re proud of

339

Lead-generating conversions

157%

Increase in total monthly traffic

37%

Increase in organic traffic

All in the details

Enhanced Web Presence

We delivered a clean, user-friendly and highly visual website with a seamless user experience that better reflected Aquaterra Energy’s position in the global energy sector.

Search Visibility

In the six months following launch, we increased organic traffic, secured eight new high-volume keywords on pages one and two and won featured snippets for three of Aquaterra Energy’s main keywords.