Aquaterra Energy needed a state-of-the-art website to reflect its standing as a global brand and thought leader.
Having helped Aquaterra Energy reposition itself as a global player in the energy sector, we were asked to build and optimize a new website that would reflect its brand, provide enhanced usability and generate high-quality leads across the globe.
Client
Sector(s)
Our Approach
Our energy specialists had already helped Aquaterra Energy position itself as a multifaceted business renowned for intelligent engineering across the global energy industry. So when it needed a website with a refreshed look and feel for its newly expanded target markets – and to be a key driver of global leads – our website services team stepped up. Before our web team could get to work, our brand strategists developed a new brand strategy for Aquaterra Energy, including messaging and fresh brand guidelines. Once in place, the web team scoped, designed and developed the website on WordPress, focusing on a forward-looking design, an enhanced user experience and lead generation. Our SEO specialists then optimized the site for priority keywords and established a calendar for ongoing content generation. Finally, we put in place site-wide analytics and tracking to measure the results.
Results we’re proud of
339
Lead-generating conversions
157%
Increase in total monthly traffic
37%
Increase in organic traffic
All in the details
Enhanced Web Presence
We delivered a clean, user-friendly and highly visual website with a seamless user experience that better reflected Aquaterra Energy’s position in the global energy sector.
Search Visibility
In the six months following launch, we increased organic traffic, secured eight new high-volume keywords on pages one and two and won featured snippets for three of Aquaterra Energy’s main keywords.
“Thank you for all your efforts in getting the website live. I’ve had nothing but positive feedback, which is great and it’s all down to you guys. You have all worked so hard and I could not have done it without you. Definitely picked the right team for the job!”
Louise Thompson
Marketing Director, Aquaterra Energy
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