Our brief was simple: use PR as a catalyst for growth
The UK-based firm wanted to raise awareness of the company and drive engagement with its target audiences through a proactive comms programme.
Our Approach
Our always-on press office delivered consistent media wins in national publications, key trade titles and regional titles too. Alongside this, we developed its messaging, created a multitude of storylines and thought leadership articles. This successfully built the profile of over 8 spokespeople and delivered AND’s key messages to target media.
Results we’re proud of
98
pieces of coverage over 12 months
245%
exceeded our yearly coverage target by
35
regional hits
All in the details
High-quality coverage
Through our strong media relations, we secured 98 pieces of quality coverage which surpassed 2021’s goal by 245%. This included several pieces in The Times through to Entrepreneur, as well as dedicated articles in Information Age and Analytics Insights and Tech Talks.
Generating positive conversation
We secured 35 regional hits which was a key priority for AND Digital’s localised ‘Clubs’. Alongside coverage, our PR work generated positive conversations with AND Digital’s direct target audience, with social media shares reaching 23,000.
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