Airswift asked us to launch the new company as a fresh face – without sacrificing existing brand value.
A messaging and PR campaign designed to generate instant industry buzz across Europe, the US and Asia. The goal? To engage all of Airswift’s various stakeholders, profile the new leadership team and establish a solid platform for future communications.
Our Approach
Airswift is the product of a merger between two well-known companies providing workforce solutions to energy companies around the world. The new company needed a cohesive brand identity to reflect the size and opportunity created by the deal, while acknowledging the efforts and history that had been built up by both companies. Our challenge was to recognize the past, while building strong foundations for the future. Our brand, insights and strategy experts kicked off the message development work, with strong support from our energy specialists to keep it meaningful. At the same time, our PR, communications and content teams were planning a proactive media campaign. Once the messaging was signed off, they were ready to get to work: getting the Airswift name and story in front of the market’s most important decision-makers.
Results we’re proud of
55
Pieces of tier ‘A’ coverage
10
Interview and commentary opportunities
2300
Twitter followers in the first three weeks of launch
All in the details
Unified Brand
We developer clear, concise and easy-to-use messaging that helped all employees stay on brand during a period of transition and change.
Media Results
The campaign secured stacks of coverage in influential publications including Houston Business Journal, Rigzone and Upstream.
Leadership Focus
A series of media interviews showcased the exceptionally talented leadership team, boosting their reputations as individuals and as a company.
Exceeded Expectations
At a critical moment for the Airswift business, our work went far beyond what was expected by company’s management team – creating a very happy client.
“We were extremely impressed by the quality of the approach and the dedication of the Aspectus team. The results – which generated significant engagement across Europe, Asia and North America – completely exceeded our expectations.”
Peter Searle
Former CEO, Airswift
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