ACA asked us to raise awareness of its new ESG compliance advisory unit among its financial services audience.
ESG is a key area of concern in financial services markets, and as a leading GCR advisor to the sector, ACA Group had all the necessary expertise to help players navigate the changing regulatory environment. Our task was to demonstrate that expertise through targeted media engagement.
The Challenge
As a leading advisor on governance, risk, and compliance (GRC) in the global financial services sector, ACA Group wanted to demonstrate to current and prospective clients that it is the go-to house for one of the most pressing issues facing the sector: ESG. It needed a media campaign that would announce the launch of its new ESG compliance advisory services unit and raise the group’s brand recognition by showcasing their expertise in this critical and complex space.
Our Approach
With regulatory deadlines looming, there were plenty of opportunities to discuss ESG issues. Our job was to help ACA take advantage of them. Our ESG and compliance experts were on top of political talking points worldwide, which we used to develop in-depth, targeted storylines. It was then over to our media team who worked long-standing relationships to engage key publications and reporters.
Results we’re proud of
11
Pieces of insightful coverage to mark launch
2
Interviews with top-tier publications
50,000+
Readers in one month
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