We have worked with the corporate and investment banking arm of Absa, one of Africa’s leading financial services groups, since we launched them into the UK in 2018.
For more than five years we have built brand awareness of Absa CIB as the foremost experts on investment into the African continent first in the UK, before expanding to other regions including the USA, China and Middle East.
The Approach
Our approach has relied heavily on positioning Absa spokespeople as the foremost thought leaders on the African continent through thought leadership and support at industry events globally.
We regularly secure interviews and broadcast opportunities with top tier outlets, building the profile of Absa CIB spokespeople to the extent that journalists will regularly approach us with requests for interviews when news breaks on Africa.
For six years running we have launched Absa’s African Markets Index internationally, building brand recognition to the point that it is now an eagerly anticipated flagship report.
Results we’re proud of
200+
Pieces of coverage across top tier and trade media globally including regular hits in The Economist, CNBC China, Fortune Arabia, Financial Times, WSJ and Reuters.
100+
Interviews and broadcast opportunities including CNBC Squawk Box, Sky News and Bloomberg.
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