We’re all in this together

With a strong marketing and entrepreneurial background, Phillipa’s role is all about generating future growth initiatives and developing our strategic vision. Philippa built our digital and design practice from scratch and is now responsible for growing and expanding our offerings and implementing new technologies and processes – all with her eye firmly on development opportunities for our people and creating ‘why didn’t we think of that’ services for clients.

New business. Sales. Growth. Katy’s mission is to give us the best possible chance to grow the way we want to grow and ensure that Aspectus remains the agency we want it to be: successful, people-driven and focused on business success. With plenty of experience on the communications front line, Katy knows how to deliver commercially successful campaigns, revenue-generating ideas and measurable, data-driven results.

A former journalist, Michael’s first love is technology and he has transformed Aspectus into one of the most sought-after agencies in the tech sector. Michael brings the same passion to his role as COO, which puts him in charge of our marketing, HR, training and recruitment. He is responsible for making sure we remain one of the best companies to work for – and he is particularly proud of our award-winning Aspectus Life Benefits and Support package.

Laura grew up in Aberdeen’s oil and gas sector, established our Aberdeen office, expanded our energy practice and now leads our commercial strategy linking people, purpose and performance. But she’s not just about the numbers. Laura works with our teams to solve strategic and day-to-day commercial challenges – and also to ensure that our growth strategy is always centered on our people and creating opportunities for cross-sector, multi-channel and international collaboration.

Ellie leads our brand, intelligence and strategy services, with overall responsibility for revenue growth, profitability and quality of work. She is our focal point for client service, making sure satisfaction levels remain consistently high without stressing out our teams. Ellie started out as an Aspectus client and has had a wide variety of roles since then – so she can turn her hand to pretty much anything, supporting teams on project planning, development and delivery as needed.

Bill is the founder of Aspectus and provides strategic advice, training and consultancy at the highest level. A former journalist, Bill has spent more than 30 years in communications working with organisations all over the world. He is an accomplished speaker, meeting facilitator and has written several books on brand strategy and media.

Alexa leads our North American team and business, and serves as a member of the executive board. She has deep experience in financial services communications, and has created strategies and programs for many of Fortune 500 companies throughout her career. Alexa has also worked as a broadcast and print journalist. She holds an AB from Harvard College and an M.S. from the Columbia University Graduate School of Journalism.

Marko leads the web development team at Aspectus. He is a full-stack developer with experience across all key CMS platforms. Thanks to his work with UK government clients, including the Home Office, Marko has an in-depth understanding of web-related security requirements – which he achieves without compromising website performance. He holds a postgraduate diploma in Information Security and Digital Forensics, and has completed APM and PRINCE2 project management courses.

For over a decade, Shelley has supported the growth and success of the digital marketing practice at Aspectus, ensuring clients get the most from their marketing investment. With a deep understanding of B2B marketing, she has led international strategies for clients in the energy, financial, and industrial sectors. Shelley also leads the digital marketing strategy for the business across SEO, PPC, websites and campaigns. Her leadership has expanded our digital and integrated offerings in Asia and she is committed to client success. Clients value Shelley’s thoughtfulness, diligence, and flexibility, as well as her strategic insight, making her a trusted digital advisor.

Chris’s work supports clients across our energy, industrial and financial services practices. He plays a pivotal role in our brand and intelligence services as well as our ESG teams. He excels at strategy and turning complex subject matter into compelling, story-driven content. He has a knack for getting under the skin of businesses and translating that understanding into insightful messaging, positioning and other strategic initiatives that regularly exceed client expectations.

From our offices in Aberdeen, Megain leads our team of energy experts with skill, insight and a vast amount of experience. She has led marketing and communications programs for companies throughout the energy value chain, regularly contributes her expertise to our ESG Communications teams, and provides counsel for energy companies of all sizes. She is responsible for overseeing and expanding our energy and industrials portfolio and making sure we secure genuine engagement for clients internationally.

Stacey is driven, solutions-focused and organised, which means she’s brilliant at getting results. She prioritises a multi-channel approach for clients encompassing branding, PR and digital marketing to ensure a cohesive strategy across all channels. She has vast technology experience including SaaS, EdTech, and Telecoms and is particularly interested in tech-for-good. In addition, Stacey runs The Aspectus Academy, our PR and marketing apprenticeship that aims to lower the barriers to a career in communications.

Having started her career as a journalist, Izzy delivers outstanding results for technology founders, developers, and investors. Blending expert counsel, strong media relationships, and compelling content, Izzy excels in idea generation and strategic development. Beyond earned media expertise, she plays a pivotal role in owned media activity like branding and long-form reports. Sector specialisms include venture capital, cybersecurity, and deep tech – such as artificial intelligence, machine-learning, life sciences, and clean energy.

As a former journalist covering the energy beat, Louise has both a wealth of knowledge and an exceptional eye for a story. She has worked with organizations of all kinds, increasing brand awareness for large consultancies, generating leads for niche sector specialists, and running international campaigns around the energy transition. She has also helped promote innovative new technologies and worked with the UK government on the launch of new energy infrastructure. 

Tim is the highly respected head of our Capital Markets division, responsible for its strategic direction and ambitious team. Throughout his career, Tim has cemented a strong reputation for creating standout campaigns for market infrastructure firms. His clients include software and service providers who supply a range of solutions to banks, brokers and asset managers trading the global financial markets. Tim is also responsible for our media training in the UK.

Astrid, based in our Dubai office, leads Aspectus Middle East, responsible for overseeing its direction, fostering its growth, and cultivating strong client relationships. Her experience spearheading global, integrated communications programmes is layered with a deep understanding of strategic nuances in the region. With more than a decade of experience in B2B brand, marketing and communications, and a previous recipient of PR Week’s 30 under 30 award, Astrid has worked with a range of clients, from energy supermajors to early-stage tech investors to prestigious private banks.  

Dan leads the creative strategy at Aspectus, and plays major role in shaping and delivering our brand, intelligence and strategy services. He is responsible for cultivating our creative culture and making sure that all our ideas are distinctive, relevant and meticulously aligned with our clients’ business strategy. Dan has worked on a range of blue-chip clients, and built his career working with ambitious brands focused on fostering innovation.

Annie has more than ten years of experience as a consultant, as a corporate communications and public affairs lead and in high-stakes political campaigning. Her clients have included some of the biggest names on the Fortune 500 in the US and in Singapore – where she led corporate communications across eight countries in the region. Annie holds a BS in Political Science and minor in Communications from the University of California, Davis.

Ted joined Aspectus from Barret and Cook stockbrokers. Since his arrival, Ted has played a pivotal role on the growth of the capital markets practice. His clients include some of the world’s largest cash equities and derivatives exchanges. Ted has strong market understanding, particularly across Fixed Income trading and the post-trade space. He is responsible for the strategy and story idea generation across several capital markets accounts.

With years working in house and in agencies under her belt, Mel is a master of marketing strategy. She has in-depth knowledge of all marketing channels including strategy, content, PR, SEO and paid media. What’s more, she has real skill is in bringing all these channels together to produce big impacts for clients and to help then achieve their goals.

Jamee supports her clients with combined strategies of media relations, digital marketing and content development. She helps companies of all sizes achieve coverage and growth at a global level – thanks to her strategic, integrated, multi-channel approach. Jamee has worked with a diverse portfolio of clients, from start-ups to global players, to elevate their voices and strategically position them within their desired marketplace.

Cliff has blended a unique knowledge of emerging technologies and communications theory to develop and execute successful B2B PR campaigns for U.S. and international brands. Cliff is a cum laude graduate of the State University of New York at New Paltz.

Alexandra works with our financial services clients creating campaigns that are frank, honest, and engaging. She is interested in making investing an integral part of life for many—not just a privileged few. Since joining Aspectus in 2021, Alexandra has drawn on her background as a journalist and editor, where she covered wealth and investment management. She is one of our media trainers and brings a journalist’s knack for tackling complex topics in an accessible way, always with an eye on ‘what’s next’ in the news. Alexandra also serves as a volunteer non-executive director for an organisation promoting financial inclusion and is a governor for a school in South London.

Paul creates content-led campaigns carefully crafted to maximize reputations and reach targeted audiences with meaningful, credible, educational content. His content has won coveted industry awards, engaged C-suite audiences, and featured in leading publications from Forbes to the Times. He harnesses intelligent insight to delve into client data and deliver smart campaign strategies, storylines, brand positioning and hero content that delivers standout success for clients.

Having implemented communications programs for corporate, B2B and consumer-focused businesses in the US and the UK, Annabel’s experience of financial services and her work with flagship brands is particularly impressive. With enviable knowledge of the financial services sector as a whole, Annabel also specializes in wealth management, investing and banking – helping businesses in these areas achieve their goals.

Megan plays a key role in overseeing our UK and US workforces, our client strategies and our business development strategies across all sectors. She has been with the business for a decade managing operations and clients in both New York and London.

Emilie delivers exceptional client satisfaction across the board, by building strategic relationships with clients and their stakeholders. She provides strategic communications counsel and ensures that every campaign and every project count. Her work is characterized by smart business thinking, a keen eye for a story and absolute commitment to the success of her clients. She now leads a motivated and ambitious team with some of the highest retention rates in our industry.

Kirsten has six years of experience developing and delivering communications strategies for clients across the financial and professional services sectors. From start-ups through to multinational firms, she has a strong track record of distilling complex subject matter into must-write stories for journalists. Kirsten ensures exceptional client satisfaction due to her ability to build strategic relationships with stakeholders across the board.

Erica is an enterprise technology PR specialist with over a decade of experience and a proven track record of leading, managing and executing successful communications programs. She is widely regarded for her work with both industry leaders and disruptors in many business sectors – identifying her client’s unique value proposition, expertly packaging it, and framing it to resonate with key journalists. Erica received her BA from Kutztown University of Pennsylvania.

As head of our technology practice, Sofie absolutely has her eye on the latest developments in the sector. She is adept at turning features and functions into interesting and engaging business stories that feed our award-winning marketing and communications work. She and her team regularly contribute their tech expertise to colleagues and clients in other sectors. Sofie is responsible for growing the tech team and making sure that client satisfaction remains exceptionally high.

Astor is the ultimate multi-tasker. He is our go-to for technology expertise, particularly in the interconnected world of telecoms, cloud computing and networking, and has the ability to turn that into exceptional marketing and communications strategies for clients. He is also a master of media relations, regularly securing top-tier coverage for clients, as well as developing original, creative content for more proactive campaigns.

Sean has extensive experience of devising and implementing digital acquisition strategies for a range of businesses from blue chips to start-ups. He now leads the team that is responsible for tracking on all the websites and campaigns we develop for clients. He is Google certified, and works with complex architectures, emerging technologies and the latest marketing tools to ensure all our client websites are fully accessible and optimized for search.

Heading up our Singapore office, Louise delivers innovative and high-quality communications and digital marketing strategies for clients throughout the region – while supporting and motivating her team of ambitious professionals. Throughout her career at Aspectus, Louise has empowered client growth in America, Asia and Europe – one of the reasons she was named as PR Week’s 30 Under 30 in 2020.

A strategic leader in digital marketing, Kelley brings expertise in crafting high-impact full funnel multi-channel digital strategies and spearheading website design and build projects that drive measurable success. With a dedication to client satisfaction and a focused approach to achieving goals, Kelley partners closely with clients to understand their unique needs, translating insights into tailored solutions that not only resonate with audiences but also drive exceptional performance and long-term impact. Internally, Kelley champions process efficiency, ensuring projects move seamlessly from concept to completion and fostering a high-performance environment that delivers excellence across the board.

Since 2010, Matt has honed his career in design, with a deep focus on branding and storytelling across fintechs, life sciences, and industrial sectors.
His work extends beyond aesthetics, consistently ensuring that each brand he touches not only resonates visually but also conveys a powerful, engaging story.

Matt has had his work featured in renowned publications and design blogs, earning multiple awards for his innovative approach. His ability to blend strategic insight with creative execution has made a significant impact on the brands he’s worked with.