Our Approach

VoxSmart wanted to utilize their key spokesperson, Oliver Blower, as a sounding piece in the business press to put VoxSmart front and centre of any regulatory developments pertaining to the communications of financial institutions. The key challenge here is that it is a competitive space, and reliant on interesting viewpoints provided rapidly to key journalists who cover these very specific stories. The team kept on top of all regulatory developments pertaining to financial institutions’ communications requirements, jumping on news such as investigations and regulatory changes as a chance to promote Oliver and his views on how technology is required by these firms to deal with a modern, new way of working.