As fund managers invested in large and small cap UK companies, Paul Mumford and Nick Burchett have experienced many examples where communication with non-exec directors is lacking.
Their objective was to raise greater awareness of this, while also proposing a solution to improve communication channels utilising the technology available today.
Our Approach
As fund managers invested in large and small cap UK companies, Paul Mumford and Nick Burchett have experienced many examples where communication with non-exec directors is lacking. Their objective was to raise greater awareness of this, while also proposing a solution to improve communication channels utilising the technology available today.
Results we’re proud of
63
pieces of coverage over 6 months
26
interviews
9
breaking news initiatives
All in the details
High-profile interviews
We secured interviews with the Mail on Sunday on two occasions, both looking at examples of poor shareholder communication.
Compelling thought leadership
Using the new year as a hook, we drafted a thought leadership article placing this in Financial News, before then adapting this into a letter to the editor which was placed in the Financial Times.
“Poor corporate governance is an issue Paul and I have wanted to make a lot of noise about for a while now, and Aspectus have been proactive in writing effective content and getting exposure in all the right papers.”
Nick Burchett
Fund Manager, Cavendish Asset Management
Related work
-
SGX Group
Transforming spokespeople into industry thought leaders.
-
Clearwater Analytics
Raising the European profile of Clearwater Analytics, using survey research results of institutional investors
-
VoxSmart
Raising the profile of their CEO, Oliver Blower, in the business press
-
OSTTRA
Making post-trade interesting for the business media
-
Gresham Technologies
Profile building for the CEO of a FTSE listed post-trade data technology vendor
-
OpenGamma
How a derivatives analytics firm went from the Z to the A list of media outlets
Find out how we can help you achieve your business goals.
