How we turned a prestigious annual report into an even greater media-magnet for long-term client, Airswift.
We conceived, created and promoted the Global Energy Talent Index (GETI). Published annually, it is the world’s most comprehensive survey of global energy workforce trends, and a much-anticipated piece of hero content for Airswift. Every year, we push ourselves to take it further.
Client
Sector(s)
Our Approach
We had successfully researched, written, designed and promoted the Global Energy Talent Index (GETI) for five years. Working together, our media, content, strategy and energy teams had cemented GETI’s position as the best and most insightful workforce survey in the industry. In 2022, our task once more was to write the report and promote it worldwide – but to elevate the quality of coverage to even greater heights. GETI has always provided value to its readers, but top-quality media coverage needs a truly engaging and original story – as well as the right media contacts. To get it on the pages of the world’s most widely read business publications, we developed the 2022 edition around the energy transition – and the impact it is having on hirers and professionals alike.
Results we’re proud of
59
Average domain authority of media coverage
2,981
Downloads of GETI 2022
40
Media hits secured in GETI 2022 launch week
All in the details
Top-Tier Media
We secured coverage for GETI 2022 in top-tier publications including Bloomberg.com, Bloomberg TV, The Financial Times, Yahoo! and the Houston Chronicle.
Prestige Product
Each year that we have published GETI, the insights have become deeper, the stories more interesting and the audiences more excited to read the report.
High-Level Impact
Outside the media, GETI has been cited in speeches and research by consultants like KPMG and corporates such as Saudi Aramco, as well as the UK and Nigerian governments.
Driving Traffic
A third of all media coverage for GETI 2022 included backlinks to the report microsite to boost visibility of the report online.
Sales Support
GETI has proven to be an effective sales tool for Airswift, with statistics and insights that spark conversations and support the company’s clients with their decision-making.
New Avenues
Publication of the GETI report has become a much-anticipated annual event that has helped open up discussions in new sectors, including technology, for Airswift.
“We asked for something special and that’s exactly what Aspectus has delivered with GETI. So much more than a salary guide or thought leadership report, GETI gives the industry a voice. It answers our clients’ most urgent questions and makes navigating an uncertain environment that little bit easier. And what’s really exciting is that the impact it makes gets bigger every year.”
Janette Marx
CEO, Airswift
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