A strategic, multi-year campaign that raised SEAS’s profile across ASEAN and promoted its flagship event.
SEAS engaged us to elevate its brand visibility and position the Asia Clean Energy Summit (ACES) as a must-attend regional event. We were also tasked with strengthening SEAS’s presence at global platforms, such as COP28, and positioning its leaders as clean energy authorities.
The Challenge
SEAS was well-known within Singapore’s energy circles but lacked broader regional recognition and consistent media visibility. As the clean energy dialogue intensified across ASEAN, SEAS needed to distinguish itself as a credible voice shaping energy policy and innovation. The challenge was to achieve this amidst a crowded sustainability narrative, diverse regulatory priorities, and limited media familiarity with SEAS’s role. In parallel, there was a need to drive engagement with ACES as the region’s flagship summit—while reinforcing relevance and influence at key international forums like COP28.
Our Approach
We launched a multi-pronged communications strategy rooted in media engagement, data-led storytelling, and digital amplification. This included inviting media to SEAS’s AGM, conducting a clean energy poll, which resulted in multiple media opportunities. This led to The State of the Energy Transition Survey, which has become a recurring anchor, generating compelling media angles and positioning SEAS’s spokespeople as expert commentators. We also deployed a LinkedIn and EDM strategy to reach institutional stakeholders and ACES delegates, and supported with media engagement to promote SEAS’s hosted panel at the Singapore Pavilion during COP 28.
Results we’re proud of
20+
pieces of media coverage secured annually
>900k
estimated audience reach per year
6
minimum top tier hits each year in business and trade media
All in the details
Regional impact
Coverage spanned top-tier Singapore and regional media, expanding SEAS’s influence in ASEAN.
Thought leadership and influence
Executive op-eds and newsjacked commentary secured in national business dailies and regional trades built credibility, paving the way for opportunities on global platforms.
Expanded reach and event visibility
Annual campaigns expanded reach to different sectors, boosting visibility and registrations for ACES.
“Their expertise in developing and executing a survey, analyzing results, and crafting insightful content has added significant value. Professional, proactive, and results-driven, they have been a vital partner in our communications efforts.”
Asyiqin Maarof
Executive Assistant, SEAS
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