As part of our UK PR for Travelport, we launched its 7 Wonders Challenge, generating widespread media coverage.
The Brief
Strengthen Travelport’s UK brand with ongoing PR activity and launch its 7 Wonders Challenge – whereby it set a new Guinness World Record by sending Jamie McDonald aka ‘AdventureMan’ to the 7 Wonders of the world in under 7 days, using only Travelport’s travel tech and public transport.
Our Approach
We put Travelport on the map through a strategic, creative PR strategy. Alongside a consistent thought leadership campaign, we used its own data to generate timely news stories to secure coverage in Sky News and the Daily Mail.
Building on this momentum, we then launched its Guiness World Record-setting 7 Wonders Challenge to the UK media. 1 man, 7 Wonders in under 7 days.
Results we’re proud of
128%
Exceeded our coverage target by
>3M
Estimated coverage views
All in the details
Top-tier coverage
The campaign achieved numerous standout hits in the likes of the BBC, Daily Mirror, MSN, LADBible and many more.
Award-winning
Travelport’s 7 Wonders campaign has since won numerous awards from The Drum, B2B Marketing and many more!
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