Farnfields needed to hire new legal talent but were struggling to capture their attention. They enlisted our support to raise brand awareness.
Farnfields had a niche pool of prospects that they wanted to target, to tap into this we ran a Paid LinkedIn campaign aimed specifically at those individuals. This first step had the aim of raising brand awareness of Farnfields, which would in turn support their overall hiring ambitions.
Client
Service(s)
Sector(s)
The Challenge
Farnfields recognised that in order to expand its services, it needed to hire new legal talent, specifically private client lawyers. However, as a law firm it was not as well known amongst its target talent pool as it could be, this presented a barrier when it came to attracting the right talent.
They enlisted our help to change this – via a Paid LinkedIn campaign we sought to raise brand awareness amongst this very specific talent pool and showcase what makes Farnfields special.
Our Approach
We developed sharp engaging ad copy that captured the interest of top-tier legal professionals on LinkedIn and used a series of videos that showcased the Farnfields brand and feel. Key to our success was ensuring that we got the audience correct, which was possible as a result of our deep understanding of the legal industry and our digital expertise.
Results we’re proud of
405
Clicks received
60,000+
Impressions on our LinkedIn campaign
91%
Hit rate amongst the target audience
All in the details
Digital experience
Our understanding of LinkedIn targeting meant we were able to pinpoint the audience with precision.
Legal understanding
Our knowledge of the legal sector meant we could get to grips quickly with the ask, and knew the strings to pull to make this campaign a success.
Content creation
As specialists in creating content, we knew how to create short, sharp compelling content that would catch their audiences’ attention.
Related work
-
Marks & Clerk
Newsjacking to showcase IP expertise to new audiences in key growth sectors.
-
Baringa
Still in its early years of rapid growth, Baringa had shown its clients that it had a unique, value-generating way of doing business. Our job was to communicate that success – and the underlying expertise – to a much wider group of industry decision-makers.
-
Ayming Group
Creating a flagship piece of original, insightful content year after year to boost Ayming’s profile.
-
UHY
Building an effective presence in target media to enhance the company’s profile and its reputation
-
Foreside
Increasing the quality of inbound leads for Foreside’s fund compliance solutions
-
Airswift (GETI)
Increasing the quality of media coverage for an annual piece of hero content
Find out how we can help you achieve your business goals.
