Creating compelling entries for prestigious awards across the channel, telecoms and technology verticals.
We strategically selected the most relevant awards and categories across the channel, telecoms and technology verticals. We then drafted powerful entries with a clear narrative and managed the entire process end-to-end.
Client
Service(s)
Sector(s)
The Challenge
BT Wholesale faces the challenge of operating in a noisy industry, where there are new players, solutions and services every day. BT Wholesale needed a proactive awards programme to ensure it received recognition as best-in-class and stood out against competitors, ultimately boosting brand awareness and its bottom line.
Our Approach
We began by identifying awards in the relevant markets and selecting categories where BT Wholesale had a strong offering. Then, we crafted compelling entries with accompanying testimonials to demonstrate why BT Wholesale deserved to win. Our consistent approach, which put storytelling at the heart of the entries, enabled BT Wholesale to be shortlisted 10 times and win 5 times over the space of one year.
Results we’re proud of
11
Prestigious awards entered
5
Times BT Wholesale was shortlisted
5
Award wins
All in the details
Proactive Research
We searched high and low for relevant categories across the targeted industries. We assessed the ROI for applying to each and provided strategic recommendations.
Compelling Content
We created powerful entries which had a clear narrative and effectively communicated BT Wholesale’s unique value proposition. We worked with the BT Wholesale team to gather strong testimonials.
Slick Management
We proactively managed deadlines and liaised directly with event organisers to ensure that BT Wholesale didn’t miss the boat.
“We are immensely impressed with both the quantity and quality of Aspectus’ award entries. Thanks to the team, we’ve successfully established a strong market presence and enhanced our profile. It’s amazing to bring home the gold so many times in one year!”
Gemma Hodgson
Marketing Manager, BT Wholesale
Related work
-
Freepik
Ongoing PR and content activity targeting a variety of international media.
-
Tomorrow University
Tomorrow University leverages media to promote its cutting-edge, sustainability-focused programs.
-
Gulf Bridge International (GBI)
Build GBI’s reputation as a global infrastructure provider connecting East and West through the Middle East.
-
Planet Tracker
Planet Tracker needed support taking media activity up a level by achieving consistent, high-quality coverage
-
AND Digital
Strategic PR campaign that exceeded coverage target by 245%
-
UKCloud
Creating an integrated report as part of a campaign that resulted in 100+ leads
Find out how we can help you achieve your business goals.
