The Challenge

Electron aimed to significantly enhance its presence and credibility with potential investors in anticipation of an upcoming funding round. Recognising the importance of strategic positioning, we identified the necessity for a comprehensive and targeted media outreach campaign. This initiative was designed to amplify Electron’s visibility, strengthen its market relevance, and position the company as a key player within the highly competitive energy and utilities sector.

Our Approach

As a first step, we developed audience specific messaging and a campaign plan for Electron to spark investor engagement at the right time.

The campaign started with a vision piece on the future of the grid, to create a compelling thought leadership stance. This initial activity was then bolstered by an ongoing newsjacking campaign including grid reform and energy costs.

Finally, our proactive activity included drafting letters to editor to cement their position as a leading thinker in the space who is willing to challenge the narrative.