Creative communications campaign to profile key leaders as subject matter experts
We developed a media relations campaign using the countdown around the US’s shortening of the settlement cycle to T+1 as a timely news hook and spotlighting the impacts this would have on traders in Asia.
Client
Service(s)
Sector(s)
The Challenge
SGX Group wanted to increase brand awareness of two of their proprietary brands BidFX & MaxxTrader in Asia, with a specific focus on Singapore.
Our Approach
Using our deep understanding of the market we were able to identify newsworthy trends early such as T+1 and how that would affect traders in Asia specifically. We worked with the spokespeople to create views not currently being discussed in the market and staged a countdown approach to May 28th. By creating bylined articles, securing multiple interviews and supporting with internal content development we were able to position the client as the go-to source of information on this topic in front of their target audience.
Results we’re proud of
20
Pieces of key trade coverage secured
5
Top tier international hits
1 million +
Audience reach
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