Tap into the right audiences and raise the profile of Enzen’s innovative net zero solutions in the UK
With several industry opportunities to target, Enzen needed a robust and integrated communications campaign to deliver targeted results and drive brand awareness throughout the UK.
Using an integrated-campaign model, we worked with Enzen to identify its priority solutions and create bespoke awareness campaigns.
The Challenge
Enzen, the global knowledge enterprise specializing in energy and water, first approached us in 2020 to help build its presence in the UK.
An industry influencer and innovator with ambitious growth plans, Enzen needed our support to tap into the right audiences and raise the profile of its innovative net zero solutions.
With several industry opportunities to target, Enzen needed a robust and integrated communications campaign to deliver targeted results and drive brand awareness throughout the UK.
Our Approach
We worked with Enzen to identify its priority solutions and create bespoke awareness campaigns.
With an emphasis on newsjacking, we placed Enzen at the centre of the conversations that matter, commenting on IPCC reports, Texas blackouts and the UK budget strategy.
This was supported by a regular cadence of press releases, interviews and thought leadership articles in relevant trade media.
Results we’re proud of
40
Pieces of coverage secured in 12 months
13
Pieces of coverage generated through newsjacking activity, including in Forbes for the UK Budget
6
LinkedIn campaigns, resulting in 298,000 impressions and a 134% increase in followers
All in the details
Targeted content
Two thought leadership articles drafted and published in targeted publications such as Solar Power Portal and Cyber Security Intelligence building their spokesperson expert profiles.
An integrated approach
LinkedIn campaigns reached key decision-makers including Directors, Project Managers and Operations Directors, at companies like EDF, Network Rail and OVO Energy.
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