Boosting brand awareness of Aggreko’s gas to power solutions and energy transition services in the Middle East and Europe.
We created insights-driven content addressing key customer issues and incorporating COP26 messaging, launched a media relations campaign securing interviews with top regional trades and crafted award entries for the Middle East Energy Awards, ADIPEC, and S&P Platts to boost brand awareness with target audiences.
The Challenge
Aggreko reached out to Aspectus to support with increasing brand awareness within the oil and gas industry for its flare gas to power solution and energy transition services more broadly. It wanted to showcase its offering to customers on a global scale with a priority focus on targeting audiences in the Middle East and Europe.
We successfully kicked off the relationship with a planning and alignment meeting, followed by a robust communications plan that ensured activity was geared towards generating business success.
Our Approach
We drafted insights-driven content, focusing on powering the energy transition and tapping into the global energy media agenda.
We rolled out a media relations campaign to secure interviews with top regional trades and developed a media strategy for each news announcement, hooking into target regions.
To further brand awareness traction, we developed award entries for the Middle East Energy Awards, ADIPEC and S&P Platts.
Results we’re proud of
43%
Total coverage secured in Aggreko’s target region in the Middle East, as well as a variety of global and European titles
11.7 million
Unique monthly users across all coverage in a six-month campaign
29%
Shortlisted as finalists for Middle East Energy Awards and S&P Platts Awards
All in the details
In the right places
Coverage for Aggreko’s flare gas to power project in Egypt secured in top-tier media including Zawya and World Oil.
Winning industry recognition
Shortlisted as finalists for Middle East Energy Awards and S&P Platts Awards.
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